Latest Articles
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March 15, 2024
Lessons from Taylor Swift Deal with Singapore
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March 8, 2024
Decoding Taylor Swift Concert Economics
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March 1, 2024
Cracking the Code of Marketing for Today’s Success
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February 23, 2024
Q&A with Immuni President Ralph Chua on Launching a New Food Supplement
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February 17, 2024
MarkProf 20th Anniversary
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February 16, 2024
The Pitfalls of Massive Discount Promotions
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February 9, 2024
Q&A with Joaquin Sy on Chinoy Culture
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February 2, 2024
The Art of Marketing Your Chinese New Year Lucky Feast
Interviews
Featured Post
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1
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2
Q&A with Primer CEO Jimmy Thai on Business Model Innovation
November 24, 2023 -
3
Q&A with CARD MRI Founder Aris Alip on Innovating Micro Lending
November 17, 2023 -
4
Q&A with COL Founder Edward Lee on Innovation
November 10, 2023 -
5
Top Filipino Innovators of 2023 Announced
November 3, 2023 -
6
Innovations Celebrating Legacy
October 27, 2023 -
7
Digital and Social Marketing
Advocacy Marketing
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Q&A with DTI Secretary Ramon Lopez on Championing The SMEs
January 6, 2017 -
Q&A with Mercy Abad on Empowering Marginalized Women
December 30, 2016 -
Q&A with PCCI VP Samie Lim on Tourism Marketing
November 18, 2016
Defense Marketing
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Q&A with Gardenia President Simplicio Umali on Defensive Strategy
December 26, 2014
Brand Marketing
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Q&A with Teresita Ang See on Branding “Chinoy”
January 28, 2022 -
Q&A with Kantar Millward Brown PH on Brand Equity
June 30, 2017
Entrepreneurship
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Branding a Unicorn
October 7, 2022 -
Q&A with Dr. Carl Balita on Service Marketing
November 29, 2019
Franchising
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Q&A with Butz Bartolome on Most Common Mistakes in Franchising
December 28, 2018 -
Q&A with Aquabest President Carson Tan on Water Refill Station
November 2, 2018
Market Driving Strategy
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The Curse of Market-Driven Strategy
July 14, 2023 -
Market Driven or Market Driving?
July 7, 2023 -
Market Driving Strategy for the Death Care Industry
October 21, 2022