AirBnB, Math and Innovation

AirBnB, Math and Innovation

Articles
Josiah Go’s Commencement Speech at Chiang Kai Shek College April 27, 2019 Dr. Dory Poa, members of the board of trustees, members of the alumni association, members of the academic community, parents, graduates, ladies and gentlemen, good morning! I am honored to be invited as your speaker for your college graduation. I studied in this school for 7 years, from 1971 to 1978. I must admit I was as a C student but because of focus and God’s grace, I found my calling and became passionate about what I do – as an author, an educator, a consultant, a blogger, a regular newspaper contributor, a businessman, and an advocacy supporter. In the time allotted to me today, and typical of my marketing, innovation or entrepreneurship seminars, I would like to…
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PowerPoint is Dead!

PowerPoint is Dead!

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Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura to show that innovation can be done to familiar events such as a marketing conference. After all, ‘Think Differently. See Things Differently. Do Things Differently’ is its tagline. And so it did! I am pleased to share with you how we were able to make innovation happen which attracted both existing customers, as well as new customers to their conference.  Stop Doing Challenging industry norms, Mansmith and Fielders Inc. eliminated the following…
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Call for Adopt-a-Marketing-Teacher Program by Josiah Go

Call for Adopt-a-Marketing-Teacher Program by Josiah Go

Articles
I have been teaching marketing and innovation for many years now, and I can say that it has been a source of pride and joy for me to watch those I’ve taught soar in their own fields. This motivates me to further enhance my learning and experience as an industry practitioner and educator. And since I have always been passionate about marketing and education in the Philippines, I am concerned about its state and how to further raise the bar of excellence.  In our own way, Chiqui and I tried to contribute by writing books such as “Principles and Practices in Marketing in the Philippine setting” for marketing students, teachers and professionals, and “Entrepreneurship: Starting a Business. Having an Innovation Mindset” for entrepreneurship students, teachers and entrepreneurs.  We also co-founded…
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JCI Manila’s DOJO Project: The Jeremiah Fund by Josiah Go

JCI Manila’s DOJO Project: The Jeremiah Fund by Josiah Go

Articles
JCI Manila: I have been wanting to do a significant project with JCI Manila ever since I won the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and Ten Outstanding Young Persons (TOYP) of the World in 2002, when they submitted my TOYM entry to compete with over 1,000 other TOYMs from over 100 countries. You see, JCI has multiple chapters in different areas, and TOYM was started by JCI Manila and became a national project of JCI Philippines.  When I won in 2001, I was not even a member of JCI (and never was). Thanks to a fellow past president of the Philippine Marketing Association, Fil Guba, a past JCI member who nominated me that year, little did I know, he had been observing me (Thanks Fil…
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Q&A with Cignal TV CEO Jane Basas on Growth Through Innovation

Q&A with Cignal TV CEO Jane Basas on Growth Through Innovation

interviews, Q&A
Jane Jimenez-Basas is President and CEO of CignalTV, the first pay-TV provider in the Philippines to reach 2 million subscribers. Jane won the Mansmith Young Market Masters Awards (YMMA) in 2007 and was named Asia’s Media Woman of the Year by Content Asia in 2017. She shares insights about innovation as a market leader.  Q1: You have taken Cignal from content aggregator to original content provider. What is your process of knowing what content subscribers will like?   A: It’s really about getting the pulse of our customers.  Each of the organic channels for which we produce original content for has its own core target viewers.  We have developed a deep understanding of what appeals to each one of them through extensive research – both third party as well as internal. We are armed with this insight and market knowledge when we develop original…
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Q&A with Kickstart Ventures President Minette Navarrete on Investing in Innovation

Q&A with Kickstart Ventures President Minette Navarrete on Investing in Innovation

interviews, Q&A
Kickstart Ventures is a Globe-backed venture capitalist company launched in 2012. They have invested in various growth companies in digital lifestyle, and e-commerce marketplace; especially those that use software as a service to make social impact. Kickstart president Minette Navarrete shares her insights about the over 35 companies they have invested in the last 6 years. Q1: How do you spot concept winners? A: Let's start by defining "winners" -- because Globe Telecom does a good job at the core, Kickstart's role can be sharply defined around innovation: we look specifically for new digital solutions that have the potential for massive market impact. This can mean finding new ways to make our customers happy - like Wattpad's amazing trove of stories and writers - or opportunities to improve the performance…
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Q&A with Miguel Aguiluz on Opportunity-Seeking

Q&A with Miguel Aguiluz on Opportunity-Seeking

interviews, Q&A
Dr. Amable C. Aguiluz IX, known to many as Miguel, has always had the passion for innovation. A true blue Atenean from grade school to grad school (MBA), a graduate and awardee of the Harvard Business School Owner/President Management program, president of ACA group of companies, and Vice Chair of the AMA Group of Companies, Miguel believes that to keep growing, you just have to keep going. We had an interesting conversation about his insights on seeking opportunities. Q: You were a pioneer in ink refilling. You even won a case competition in Harvard. But the market became very competitive with different products available. How has your ‘Ink For Less’ business been doing? A: The ink refilling business 15 years ago has changed drastically. Back then, the business model was…
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Q&A with Tokyo Tempura Founder Jorge Wieneke on Launching New Concepts

Q&A with Tokyo Tempura Founder Jorge Wieneke on Launching New Concepts

interviews, Q&A
Jorge Wieneke founded Tokyo Tempura in 2012. In 5 years, the concept expanded to over 100 stores, winning for him the Agora Award in 2017. He shares with us the challenges of introducing a new concept and the insights from these challenges. Q1: What market pain points were you solving when you conceptualized Tokyo Tempura? A: Filipinos love to eat tempura but they can't have it everyday. I noticed that in buffet restaurants it is always the shrimp tempura that people queue up for and it is always the first to disappear. Also, when you eat in Japanese restaurants, an order of tempura costs an average of P350.00 for 4pcs only. Given this I felt that it was a bit unfair and so I came up with tempura that is…
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Q&A with French Baker Founder Johnlu Koa on Innovation

Q&A with French Baker Founder Johnlu Koa on Innovation

interviews, Q&A
Johnlu Koa is the Founder & CEO of The French Baker Inc and Lartizan. He brought in Chatime from Taiwan in 2010 as the Philippine franchisee. He is also responsible for the success of VAN LAACK, a mono-brand European chain of men’s and ladies’ clothing. He is currently director for government relations of PHILBAKING. He completed his BSBA and MBA degrees, with honors, from UP Diliman and taught marketing in the same university for 15 years from 1989-95. His company, The French Baker, won the Agora Award in 1994 as the “Marketing Company of the Year”. In 1997 he received his TOYM award for Entrepreneurship. In 2005, he received the second highest recognition given by Ernst & Young as the country’s “Emerging Master Entrepreneur”. He is an advocate and active…
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Learning From Other Industries by Josiah Go

Learning From Other Industries by Josiah Go

Articles
Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid team with the management, each team respecting each other’s differences?   Could this be a standard that will trigger a new meaning in the dictionary associating the people of that airlines’ host country to extraordinary caring people?  Could that be our very own airlines? But first let me cite how learning from other industries can benefit a company or even a country. Apple’s legendary founder, Steve Jobs, included different font designs in the first Mac programs based on the calligraphy class he took in 1972 when he was at Reed College.  Rob McEwan, CEO of Goldcorp Canada, got the idea of publicly…
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