Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]

I blogged an article “Marketing Lessons For Presidential Candidates” ( a condensed version was also published by Inquirer as ‘Want to Win in the 2022 Elections?” last September 24, 2021. This is the follow up article. Some colleagues know that I wrote the 8-Point Test in Spotting Pyramiding Scams, officially adopted by the Direct Selling Association of the Philippines.  I was encouraged to have […]

Below are eight questions related to innovation, answerable with either “true” or “false.” Go ahead and answer them to test your Innovation IQ. 1. Innovation is the modern term for invention. 2. Innovation refers to the newness of something a company has launched. 3. The higher the R&D budget, the more innovative a company is. 4. The higher the number […]

Historically, winning a presidential election, like winning market leadership in the marketplace, entails a lot of mass media advertising to be top of mind. The basic idea is you convert positive thought leadership into market leadership.  Early presidentiable favorites in 2016, then Vice President Jejomar Binay and Senator Grace Poe landed number four and number three, respectively in the final tally, […]

Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]

The White Space Club was founded in 2013 to function as a networking and ideation club between a diverse group of curious and eager minds – whether from marketing, HR, finance, engineering, creative, IT; whether millennials or senior citizens. This network encourages the sharing of different perspectives. At the July 7, 2021 club meeting, speaker RG Gabunada, a partner of […]

Right before one of my Advanced Marketing classes, I was struck with inspiration. As the seminar discussed the key principles of marketing, I was relating case studies I shared in another talk with an association of companies who were able to bring themselves out of crisis during the beginning of the 2020 COVID-19 pandemic. I thought of my research and […]

I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]

Money is a legal tender used as payment in a transaction and serves as a medium of exchange, as well as a measure of value. While there are many forms of money, as well as different currencies, it is worthwhile to remember the concept of the product life cycle (PLC): that new products tend to make old products obsolete. One […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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