The level of disruption forced upon businesses in 2020 was unimaginable.  Some were shell-shocked but managed to stretch resources to live another day.  Still, some were more ahead of the curve and were able to gain more in the crisis.  With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]

Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]

When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]

2020 started as a year of crisis! From the eruption of Taal Volcano to the ongoing Covid-19 pandemic. I wrote many articles to help and inspire entrepreneurs and businesses to adapt and cope with the pandemic. Here are the Top 10 Covid-19 related articles (according to number of readers) that our readers loved. Remembering Henry Sy During the Pandemic 8 […]

A lot of people know me as an author of marketing books, and as a business educator. Since the pandemic, I have taken the time to write quick and easy to read articles not just about marketing but also about business model. In fact, I have launched a 55-video Business Model Course that can be viewed at My top 10 […]

I encountered this Korean series in Netflix after I was done with Start-Up, another Korean series. I got curious since the actor who played the character of Mr. Han who was a mentor in Start-Up, also played a major role in Strongest Deliveryman.  One of the new things I discovered is that food deliveries in South Korea involve using the […]

The restaurant industry was one of the most affected by the COVID-19 pandemic worldwide. In the Fast Company Innovation Festival held online last Oct 2020, participants learned that four out of ten restaurants have remained shut eight months into the pandemic. Many mom and pop independent restaurants are struggling, with Quick Service Restaurants (QSR) appearing to take more shares, with […]

I have been fondly watching the Korean drama “Start-Up” on Netflix with my wife because the values espoused in the show are consistent with what the Mansmith and Fielders Team have been both practicing and mentoring to others. I think the show is one that definitely encourages entrepreneurship. Here are 15 quick lessons from the show I would like to […]

Go Negosyo was founded in 2005 by the Presidential Adviser For Entrepreneurship, Joey Concepcion, who is also the President and CEO of publicly-listed food company RFM Corporation. It is currently in its 15th year.  A business model is the way an organization plans to create, deliver and capture value for its intended customers or constituents. For Go Negosyo, the following […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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