In this article, I will answer some key questions surrounding doctors using or intending to use the MLM compensation scheme to recruit other doctors as prescribers of critical illness medicines, such as those for cardiovascular diseases, hypertension, and diabetes. These are: Let me start with an introduction about the findings from ProPublica, a nonprofit newsroom that investigates abuses of power. […]

In the pursuit of business success, evaluating the soundness of a proposed business model is crucial. But how is a business model evaluated? Let me share the three core tests to ensure a comprehensive assessment of business opportunities. The Three Core Tests The Mansmith Business Model framework, involving eleven building blocks, recommends three primary core tests to evaluate a business […]

Subtraction Effect The subtraction effect is a phenomenon where people perceive the removal of a feature or option as having a more significant impact than its addition. For example, consider fast food chains that used to provide sauce for their chicken but saw a drop in customer satisfaction ratings when they started charging for extra sauce. As a result, they […]

Unexpected disruptions can transform an anticipated trip into a logistical challenge. My recent experience with Philippine Airlines (PAL) and Morerooms highlighted several lessons in service marketing that I believe are worth sharing. My wife and I had a few days free in March 2024, so we decided to embark on a bonding trip from Manila to nearby Hong Kong and […]

In an exciting development for the sales community, Mansmith and Fielders proudly present the first set of winners of the Mansmith Sales Masters Awards. This highly anticipated recognition aims to celebrate excellence among sales professionals, marking an unprecedented milestone in the industry. The carefully selected honorees represent a diverse range of industries and have demonstrated outstanding performance in various aspects […]

As I commemorate the 10th anniversary of my blog on May 9, 2024, I’m reminded of the journey that has taken me from digital reflections to tangible contributions in the form of books and frameworks. What began as a simple platform for sharing thoughts and experiences has evolved into a comprehensive repository of knowledge, culminating in the creation of the […]

As I celebrate turning 62, I find myself pausing to reflect on the journey that brought me here and the remarkable individuals and groups who have shaped my path. In this blog, I want to express my deep appreciation for the people who recognized my leadership potential and took a chance on me, despite the uncertainties and risks involved. Their […]

I am extremely proud to share the 15th Mansmith Market Masters Conference — featuring a dream team of 15 high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2024. Consider the following: 1 day of Intellectual Stimulation before your Mid Year Planning  5 Skills needed by Master Strategists (a rare topic) 5 in-depth panel discussions 15 CEO Thought Leaders […]

What is Sensemaking? Sensemaking, a concept popularized by organizational theorist Karl Weick, entails making sense of the world around us. My interest in this concept grew significantly after engaging with various individuals, including CEOs, and noting the clarity and thoughtfulness evident in their responses. It wasn’t just about having the right answers; they also knew how to use the information […]

Growing up Protestant, my postgraduate studies led me to a Catholic theology school. Professors openly acknowledged the flaws of some of the early Popes, paving the way for the 15th-century Protestant Reformation initiated by Martin Luther. This article isn’t about religion; its references to religion are merely contextual. Luther, a bold Catholic priest, defied conventions, facing excommunication and heretic status. […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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