Marketing and Sales Conferences You Don’t Want to Miss in 2020

Marketing and Sales Conferences You Don’t Want to Miss in 2020

Articles
I get lots of new ideas by reading, by traveling, by attending events, by observing, by conversing with others, by attending seminars and conferences, among others. I specially like to attend conferences as you get to listen to different perspectives of various speakers and network with like-minded individuals. The last training I attended was the TechLearn Conference in New Orleans and the Float Conference in Denver, both in September 2019. Here in the Philippines, the following are planned by the Mansmith Group for 2020. Don’t forget to allocate budget for you and your team. 1. 2nd COACH Leadership and Strategy Conference (February 6, 2020) Corporate Achievers Institute or COACH Institute is Mansmith and Fielders Inc.’s leadership and strategy division. Learn from top management executives and leaders in transforming and inspiring your team towards self-empowerment and team excellence.…
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Innovating for the Dead and the Living

Innovating for the Dead and the Living

Articles
People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that drive this behavior are "the way we want to think about the dead, their role in our lives, our role in their lives and the prospect of our own mortality" and purchase motivations that include "caring for others, helping, making amends, and finding meaning". However, it can also be bad when the social benefit and meanings that go with it can be a huge financial burden to those who do…
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Auditing the 6 Anomalies in Innovation Practices

Auditing the 6 Anomalies in Innovation Practices

Articles
Many companies, especially multinationals, like to talk about innovation. There are even some who include innovation as part of their core values; others even have innovation managers.   Innovation has two elements – novelty in the industry and commercial success. In other words, it's about creating new value that benefits your intended market. Here are six anomalies that companies may want to reflect on and from here, redirect their state of innovation practices.   Innovation managers use the 'stage gate' approach but not related to innovation methodology. New products are launched but are a 'catch up' of what competition elsewhere has been doing already. They call it innovation but in reality, a catch up, a copy cat!Rewards and promotions are based on attaining sales and profit and have nothing to…
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8 L&D Innovations of Mansmith and Fielders Inc.

8 L&D Innovations of Mansmith and Fielders Inc.

Articles
About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity together with Dr. Jikyeong Kang, President and Dean of the Asian Institute of Management, and Bro. Armin Luistro, President of the De La Salle Philippines who both had impressive ideas, as well. It was my first presentation as the new Chief Innovation Strategist of Mansmith and Fielders Inc., and shared the 8 innovations where I was involved from formulation to launch. 1) From generalist to specialist Most seminar companies are…
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Innovation? Do the Law of the Opposite

Innovation? Do the Law of the Opposite

Articles
Innovation has two elements – novelty and commercial success. Novelty without commercial success is an invention. Commercial success without novelty is me-too. One tool in planning a novelty is applying the law of the opposite. The law of the opposite states that in order to be successful, one should go in a direction that is in contrast from most others. And there are several models that have been testament to this. The opposite of soda with lots of sugar is called Zero, hence attracting lapsed consumers. The opposite of a struggling learner is an intelligent one and Ahead Tutorial is targeting those who want to get ahead, the bigger segment of noncustomers, instead of those who are a little slow on the uptake, which is a much smaller segment. The…
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Trust is the New Currency

Trust is the New Currency

Articles
Trust has been widely discussed by speakers of the World Business Forum, organized by World of Business Ideas (WOBI), in Sydney for the last two years. I am sharing the key points of three authors from their respective sessions. Stephen M.R. Covey, author of “The Speed of Trust: The One Thing That Changes Everything” shared that Trust is about character and competence. He quoted Salesforce.com CEO Marc Benioff when asked: “What’s the most important thing to your company? Is it trust or is it growth?” and his answer was “Trust”. In the said talk, Mr. Covey expounded on Trust with three key ideas: Trust is an economic driver, not merely a social virtue because Trust increases speed and reduces cost. Trust is the number one leadership competency needed to initiate…
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Marketing Trust by Josiah Go

Marketing Trust by Josiah Go

Articles
The year was 1979. I was a 17-year old working student in college. We just moved residence to Congressional Village in Project 8, Quezon City. My father was proud that finally, at age 50, he was able to buy a house and lot. He delegated the responsibility of hiring a driver to me. I accepted even if I have never hired anyone before. Two applicants applied, I value the responsibility seriously and decided to use some criteria to shortlist my choice. The two applicants were actually poles apart when compared. One was very unassuming, not very articulate, short, overweight, wearing a T-shirt and his references were not known individuals. He asked me which car he would be driving and I showed him the green Toyota Corolla, the low end of…
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Marketing Lessons from Six “Sensei”

Marketing Lessons from Six “Sensei”

Articles, Marketing
From left: Ian Santos, Atty Alvin Alburo, Ronnie Traballo, Josiah Go, Imelda Lim, Milona Barraca and Ramon Barredo. Sensei refers to a “master” or “teacher”. I was the insight moderator of the recently concluded Sensei Marketing Conference, organized by Sensei Business Academy. And here are some lessons shared during the said conference that focused on Maximizing Returns on a Shoestring Budget. Ian Santos, the Country Manager of Mundipharma, maker of Betadine, started with his session on Channel Marketing. 1. Omni-channel can be improved by being seamless (unifying customer experience across different platforms), having a single champion and common experience metrics (the online team is not separate from the store operator’s team), proper sales attribution in an integrated manner, and real time inventory and management processes (one that follows the customer…
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11th Market Masters Conference: The Conference I Have Been Waiting For The Last 30 Years!

11th Market Masters Conference: The Conference I Have Been Waiting For The Last 30 Years!

Articles
I am extremely proud to announce the 30th anniversary offering of Mansmith and Fielders Inc.— the 11th Market Masters Conference — featuring a dream team of high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2020. Check out the conference agenda below. Session 1: Behind The Scene: The Strategist Behind the Strategy Top executives guide strategy formulation and execution, but is getting more difficult in a fast-changing world where agility rather than rigidity would be required. In this session, our panelists will answer questions like: How do the personal, educational and career backgrounds of the strategists influence them in strategy formulation? How does a strategist see things differently and think differently? How do they know if their strategies will perform better than competitors? What…
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Brand Lessons from Award-Wining Marketing Rockstars

Brand Lessons from Award-Wining Marketing Rockstars

Articles
Six awardees of Mansmith Young Market Masters Awards (YMMA) recently assembled for the 1st Mansmith Brand Summit. I chaired the conference and opened it with a fearless forecast – that marketers will hear more and more of the word TRUST, while the marketing rockstars shared real-life cases about the importance of branding. TRUST is the latest currency in the ways of doing business today. And brand is all about trust. Trust is made stronger with relationship. Relationship cannot survive without credibility. Credibility creates economic edge as it increases speed of consumers’ choice. Credibility is beyond image. It is about delivering what you promised. A credible brand becomes a simplifier of choice. A brand, therefore, is all about consumers – listening, understanding, engaging, satisfying and building trust with consumers and their…
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