11th Market Masters Conference: The Conference I Have Been Waiting For The Last 30 Years!

11th Market Masters Conference: The Conference I Have Been Waiting For The Last 30 Years!

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I am extremely proud to announce the 30th anniversary offering of Mansmith and Fielders Inc.— the 11th Market Masters Conference — featuring a dream team of high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2020. Check out the conference agenda below. Session 1: Behind The Scene: The Strategist Behind the Strategy Top executives guide strategy formulation and execution, but is getting more difficult in a fast-changing world where agility rather than rigidity would be required. In this session, our panelists will answer questions like: How do the personal, educational and career backgrounds of the strategists influence them in strategy formulation? How does a strategist see things differently and think differently? How do they know if their strategies will perform better than competitors? What…
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Brand Lessons from Award-Wining Marketing Rockstars

Brand Lessons from Award-Wining Marketing Rockstars

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Six awardees of Mansmith Young Market Masters Awards (YMMA) recently assembled for the 1st Mansmith Brand Summit. I chaired the conference and opened it with a fearless forecast – that marketers will hear more and more of the word TRUST, while the marketing rockstars shared real-life cases about the importance of branding. TRUST is the latest currency in the ways of doing business today. And brand is all about trust. Trust is made stronger with relationship. Relationship cannot survive without credibility. Credibility creates economic edge as it increases speed of consumers’ choice. Credibility is beyond image. It is about delivering what you promised. A credible brand becomes a simplifier of choice. A brand, therefore, is all about consumers – listening, understanding, engaging, satisfying and building trust with consumers and their…
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Survey: My 19th Book for 2020

Survey: My 19th Book for 2020

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Thanks for your continued support! I successfully launched my 18th book “The Mavericks: How 35 Award-Winning Marketing Rockstars Think, Strategize and Execute” last May and is now a National Book Store bestseller. I am not planning to launch another book until 2020 but I have been seriously weighing options which of the five themes should I prioritize for my 19th book. If you are a regular marketing book buyer, can you help me by ranking your preference, with 1 as your most preferred and 5, the least?
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DTI & Markprof Offers 21 Free Marketing Videos for Entrepreneurs

DTI & Markprof Offers 21 Free Marketing Videos for Entrepreneurs

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DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair.   Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The foundation organizes the annual Markprof Marketing Leadership Bootcamp for outstanding graduating student leaders in the university level.   I am happy to share with you the journey of this humble collaboration. Markprof 2016 President RG Gabunada sealing the agreement in principle with DTI Secretary Ramon Lopez at the Edsa Shangri-La, Manila.   A year later, the 21 videos were launched during the National Trade Fair in SM Megamall where the…
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15 Decision-Making Tips from Nobel Prize Winner Daniel Kahneman

15 Decision-Making Tips from Nobel Prize Winner Daniel Kahneman

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Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons that I have learned from Daniel in improving our decision choices as marketers and entrepreneurs, especially this marketing planning season. On Intuition 1. Confidence is a very poor cue to accuracy. 2. Intuition comes with much confidence. 3. Trust intuition only in well-understood and very specific situations where one has practiced regularly with feedback if previous intuitions have been right or wrong. 4. Delay intuition, as intuition becomes more accurate…
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Influencing Non-Car Ownership

Influencing Non-Car Ownership

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Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won't be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and security. Most of my seminar participants leave their cars in the parking area of the hotel venue for at least 9 hours a day, unused and unproductive. Condominium living has been a trend and parking spaces are now being sold by high end condo realty developers for over P2 million pesos per 12.5 square meter space. Owning a second car doesn't seem as practical anymore considering that the allied costs…
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8 Dining Disadvantages at Michelin-Starred Restaurant, Jay Fai

8 Dining Disadvantages at Michelin-Starred Restaurant, Jay Fai

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My family arrived at Michelin-starred restaurant, Jay Fai, in Bangkok half an hour before our appointed time of 2:30 PM on July 16, 2019, a Tuesday. The reservation was made two months prior through The Peninsula Bangkok and we were sixth on the list. There were already several dozens of people signing up for the queue when we arrived. They looked mostly like tourists with a few Thai accompanying their foreign guests.   I first learned about Jay Fai through Netflix's Somebody Feed Phil a few years ago. I saw her featured again on Street Food, also on Netflix, where the series captured the humble beginnings of Jay Fai as a former seamstress who shifted her inspiring career to cooking when a fire struck her work place and she lost everything; a…
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Strategy and Execution

Strategy and Execution

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  My special thanks to People Management Association of the Philippines (PMAP) President Gerry Plana and Vice President Lin Mukhi for inviting me to speak about Strategy and Execution in their CEO – CHRO Collaboration Forum last March 8, 2019.         In the said forum, I proposed that the HR manager should take on the role of Chief Execution Officer. In a business, the offering model is owned by the marketing manager with the operations manager for the operating model and the finance manager for the finance model. And with the HR manager as Chief Execution Officer, he can then empower everyone to get their strategy implemented well through various tools they can use, thus, becoming the second "CEO".    3C's of Execution and 3C's of Capability…
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10 Things a Magician Taught Me About Presentation

10 Things a Magician Taught Me About Presentation

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My wife and I visit Sydney annually the last few years. One of the places we have visited was the Australian Museum of Magical Arts headed by a Greek named James Karp. The museum is located along Riley street, two blocks away from the bigger Australian Museum. The Australian Museum of Magical Arts has a small frontage, inside is a 50-seater theater restaurant where magic shows are held every weekend. I wish every museum offers option to watch an interactive show instead of their usual personalized tour. I dreamed of performing as a magician when I was young and enjoyed both the tour on a friday and returned for the dinner show the next night. I picked up 10 lessons from magician James and asked permission if I can write…
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10 Marketing Strategies of a Smart Taho Vendor

10 Marketing Strategies of a Smart Taho Vendor

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Jun took over his father’s job as a taho vendor twenty years ago when his father became too weak to carry the 25-kilo, twin aluminum buckets of taho (silken tofu), sago pearls and syrup. As a second generation micro-entrepreneur, he typically wakes up at 3 AM every day, prepares the taho with his supplier, then takes a public jeepney ride from his Cubao base to an upscale subdivision about three kilometers away. In this upscale subdivision of over 400 or so residential houses, he sells an average of P1,500 a day with a 40% margin grossing him P600 daily income for a sold out 25-kilogram inventory. He sells a combined average of 50 big cups of taho at P20 each, and 50 small cups at P10 each. His taho would…
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