Q&A with CARD Banking Group Chairman Dr Aris Alip on Marketing to the Poor

Q&A with CARD Banking Group Chairman Dr Aris Alip on Marketing to the Poor

Advocacy Marketing, interviews, Q&A
Dr.Aris Alip dreamed of opening a bank for the poor when he was heading the field program operations group of Philippine Business for Social Progress (PBSP). His dream became a reality after 11 years when he set up Center for Agriculture and Rural Development, Inc as a social development foundation with the aim of providing micro lending assistance to the poor. CARD is now a group of mutually reinforcing companies (CARD MRI) with over 2,600 branches and 13,000 employees nationwide, serving 4.6 million member-borrowers and growing by over 50,000 members monthly, with over 99% collection rate. Dr. Alip shares his vision of helping 8 million people and alleviate poverty by 2020. Q1: You were only 29 years old when you and your group started CARD in 1986. There were many…
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Q&A with DTI Secretary Ramon Lopez on Championing The SMEs

Q&A with DTI Secretary Ramon Lopez on Championing The SMEs

Advocacy Marketing, interviews, Q&A
The Department of Trade and Industry (DTI) under the new president Rodrigo Duterte and Secretary Ramon Lopez defined its overall mission as alleviating poverty and uplifting the quality of life of all Filipinos. This will be done through sustainable economic growth that generates more income opportunities through employment and entrepreneurship. Secretary Lopez, a champion of SMEs for the last eleven years with his Go Negosyo advocacy, shares his insights about this mission. Q1: Which industries do you consider as globally competitive and innovative in the Philippines that are capable of generating more quality employment and higher income opportunities? A: Our mission is to develop innovative, competitive, job-generating and inclusive industries that will create employment and income opportunities and address inequality and bring prosperity for all. These would be industries where…
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Q&A with Mercy Abad on Empowering Marginalized Women

Q&A with Mercy Abad on Empowering Marginalized Women

Advocacy Marketing, interviews, Q&A
Mrs. Mercy Abad is president of Ahon sa Hirap, an NGO that has helped over 40,000 dispossessed in poor communities, applying the Grameen methodology started by Prof Yunus in Bangladesh. Prior to Ahon, she was president of TNS Philippines, the biggest market research firm in the Philippines. She shares how Ahon has sought the poor from the bottom of the pyramid and marketed the desire to dream again eventually to start a small business. Q1: Your foundation helps poor but enterprising women by lending them money and guiding them with business basics. What have you discovered about these women when it comes to money management? A: First I want to clarify that our organization, Ahon sa Hirap attends to all forms of poverty, so the money part is just one…
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Q&A with PCCI VP Samie Lim on Tourism Marketing

Q&A with PCCI VP Samie Lim on Tourism Marketing

Advocacy Marketing, interviews, Q&A
The Philippines had 5.36 million foreign tourists in 2015 staying an average of 10.5 days. It earned some P227.62 billion in revenues, representing close to 16% increase in arrivals and close to 6% increase in revenues vs 2014. Samie Lim, Vice President for Tourism and Retailing of the Philippine Chamber of Commerce and Industry (PCCI), has proposed 8A's to drastically improve tourism in the Philippines: Arrival, Access, Accommodations, Attractions, Activities, Advertising, Academic linkage, and Assurance of safety. Mr. Lim shares his thoughts on how tourism can be another engine of economic growth and pride for the Philippines with natural (and not just man-made) attractions such as Palawan and Boracay (rated by Travel and Leisure Magazine as the number one and two island destinations) , and caring, hospitable and English-speaking people.…
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Q&A with Congresswoman Leni Robredo on Championing the Small Businesses

Q&A with Congresswoman Leni Robredo on Championing the Small Businesses

Advocacy Marketing, interviews, Q&A
Before becoming a Congresswoman in 2012, Leni Robredo was a lawyer focusing on the poor and marginalized. She was awarded the Most Outstanding Private Prosecutor in 2009 given by Volunteer Against Crime and Corruption (VACC). She decided to run as congresswoman after her late husband died due to the belief that only 1 family member will be in public office at a time. In Congress, she filed the National Food Security Bill of 2015, Anti-discrimination Bill of 2013, People’s Participation in Budget Deliberation Bill, People Empowerment Bill of 2014, Full Disclosure Bill and the Freedom of Information Bill.  Among all VP candidates, her brand awareness and preference is phenomenal, from a measly 1% in late 2015 to 24% by the last count and statistically tied with the top two candidates, registering the fastest growth trajectory among all VP candidates.…
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Q&A with La Frutera Founder Senen Bacani on Fusion of Business and Peace

Q&A with La Frutera Founder Senen Bacani on Fusion of Business and Peace

Advocacy Marketing, interviews, Q&A
Q1: La Frutera developed the first large-scale banana plantation in the ARMM region, and hired rebel returnees. It is now the fourth largest regional producer of cavendish banana. What was on your mind when you decided to invest in a war-torn province instead of a safer region? A: I am just one of the co-founders of La Frutera which is now a 1300-hectare banana plantation. We are part of the Unifrutti Group, which is the fourth largest producer of Cavendish banana in the country. The area has large tracts of available fertile land with the right agro-climatic conditions and adequate water supply for irrigation. The investment was welcomed by the community as it would provide employment (about 2500 today) and development in the prospective area of operations. We have always believed that peace and development…
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Q&A with SEC Chairperson Teresita Herbosa on Fighting Pyramiding and Unregistered Investment

Q&A with SEC Chairperson Teresita Herbosa on Fighting Pyramiding and Unregistered Investment

Advocacy Marketing, interviews, Q&A
Atty. Teresita Herbosa is the Chair of the Securities and Exchange Commission (SEC) tasked to implement two major laws, the Corporation Code, where they act as the registrar and monitor of all corporations and partnerships, and the Securities Regulation Code (SRC), where they regulate securities and capital markets. According to the Direct Selling Association of the Philippines (DSAP), many new companies have emerged using schemes undermining legitimate multi-level marketing (MLM) companies. Among these violations are pyramiding firms using the binary compensation plan which balances the number of people instead of sales volume, a violation of the Consumer Code of the Philippines against head hunting. A twin violation is asking people to put money in multiple business centers (known as headers), a type of investment. For instance, Person A will be…
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Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

Advocacy Marketing, interviews, Q&A
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training company to concentrate in the area of marketing and sales which was sort of against the grain that time, as all other training companies were offering all sorts of courses without specialization - like journalism and creative writing, credit and collection, together with marketing and sales. Executive education was not popular then as companies saw training as a cost rather than as an investment. It was important to focus on…
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Q&A with World Vision National Director Jody De La Cruz on Fundraising Strategies

Q&A with World Vision National Director Jody De La Cruz on Fundraising Strategies

Advocacy Marketing, interviews, Q&A
Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go to school by donating P450 a month.” It was a simple question but the message was close to Filipino hearts. We had to drum up hype for the organization and make more people aware of our programs. Our staff also served as first donors and we engaged influential personalities to be brand ambassadors. We asked them to sponsor kids and speak on our behalf. We expanded our donors’ database by…
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Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader

Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader

Advocacy Marketing, interviews, Q&A, Service Marketing
Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos.  What pieces of advice, experiences or lessons has he shared with you and other fellow West Pointers about government service? FVR Knows How To Manage People, Whether His Peer Or Subordinate. He Is A Great Motivator Who Understands How To Balance Interests. What I Learned From Him By Just Talking And Seeing Him In Action Is A Leadership Style That Commands Respect While Maintaining A Sense Of Humor. Yes, We Need A Sense Of Humor In Public Service. Q2: What traits do you have that you think you owe to your West Point training? Discipline. West Point Taught Me How To Obey, Comply, Tow The Line And, At The Same Time, How To Make…
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