Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Franchising, interviews, Q&A
Yvette Pardo-Orbeta is the Chair of Wendy's in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers.   Q1: What are the top 5 issues often taken for granted by neophyte franchisers?   A1: Some people think, "I have a successful brand therefore I should franchise", but the most important aspect of franchising is the ability to seamlessly "replicate successfully a thriving business".   One must not risk other people's money, time and people to experiment on replicating their business. One successful outlet does not necessarily make it a good prospect for franchising. PFA is selective when it comes to admitting new members. An…
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Q&A with PFA Chairman Emeritus Samie Lim on Nuts and Bolts of Franchising

Q&A with PFA Chairman Emeritus Samie Lim on Nuts and Bolts of Franchising

Franchising, interviews, Q&A
Samie Lim is the Co-Founder and Chairman Emeritus of the Philippine Franchising Association (PFA) and the Philippine Retailers Association (PRA). He is also Chairman of Francorp Philippines and U-Franchise, the largest franchise consulting company and franchise brokerage company respectively in the Philippines. Q1: What common traits should franchisors look for in leaders within their franchisee’s organizations and why? What are no no’s? A1: Leaders of a franchisee’s organization need a good balance of entrepreneurial ability and a willingness to listen and follow best practices. Strong franchises are built on franchisees who are able to execute best practices while adapting to their local contexts. Franchisee leaders cannot just rely on the franchisor or their team to do everything for them, they need to be the ones leading from the frontline, motivating…
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Q&A with Butz Bartolome on Most Common Mistakes in Franchising

Q&A with Butz Bartolome on Most Common Mistakes in Franchising

Franchising, interviews, Q&A
Butz Bartolome is the Chairman of GMB Franchise Developers Inc., which has been providing franchise consulting for over 25 years. He was chairman of the Association of Filipino Franchisers Inc. (AFFI) in 2014. He shares his insights about the Overseas Filipino Workers (OFW) as well as the common mistakes in franchising and how to avoid them. Q1: You were an OFW before you ventured into business. What should OFWs consider before they invest their hard-earned money?  A: Two P's:  Plan and Prepare. It is crucial for an OFW to plan ahead of time. Normally, when you are overseas, you get the false perception that your stay will last for more years but the bitter reality is that your employment can end at any given time. Usually OFW's have time during their…
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Q&A with Aquabest President Carson Tan on Water Refill Station

Q&A with Aquabest President Carson Tan on Water Refill Station

Franchising, interviews, Q&A
Carson Tan is President of GQwest Inc., marketer of over 400 water refilling stations under the brand names AquaBest, AquaQuest, and Living Stream. A former president of the Water Quality Association (Philippines), he shares with us the challenges of the water refilling industry composed of an estimated 20,000 establishments. Q1: You were in the packaging business before starting Aquabest,. What made you enter the water refilling station industry? A1: Entering the water refilling station (WRS) industry was initially a foreign venture until a friend and a business partner, the late Dr. Albert Ching, proposed the business plan to me. Even during the late 80’s, I was already a user and a believer of the renowned US made household Reverse Osmosis (R.O.) purifier system. It was so prevalent in the US…
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Q&A with Bibingkinitan President Richard Sanz on Franchising

Q&A with Bibingkinitan President Richard Sanz on Franchising

Franchising, interviews, Q&A
Richard Sanz is the Founder and CEO of FoodAsia, and the owner of Bibingkinitan, the market leader of Filipino rice cakes topped with salted duck egg and cheddar cheese, which now has over 200 stores nationwide. In 2009, Richard won the Mansmith Young Market Masters Awards, and is now President of the Philippine Franchising Association (PFA), which is having their annual convention and exhibit on July 18-22, 2018 at SMX Manila. Richard shares his experience about franchising. Q1: Bibingkinitan was launched as a novelty in 2006. You offered a mini version of what used to be a seasonal food eaten as a Filipino Christmas tradition. What did you do to ensure it had a good fighting chance against the well accepted and established Western snack foods? A: When I launched…
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Q&A with Tokyo Tempura Founder Jorge Wieneke on Launching New Concepts

Q&A with Tokyo Tempura Founder Jorge Wieneke on Launching New Concepts

Entrepreneurship, Franchising, interviews, Q&A
Jorge Wieneke founded Tokyo Tempura in 2012. In 5 years, the concept expanded to over 100 stores, winning for him the Agora Award in 2017. He shares with us the challenges of introducing a new concept and the insights from these challenges. Q1: What market pain points were you solving when you conceptualized Tokyo Tempura? A: Filipinos love to eat tempura but they can't have it everyday. I noticed that in buffet restaurants it is always the shrimp tempura that people queue up for and it is always the first to disappear. Also, when you eat in Japanese restaurants, an order of tempura costs an average of P350.00 for 4pcs only. Given this I felt that it was a bit unfair and so I came up with tempura that is…
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Q&A with Fruitas Group Founder Lester Yu on Opportunity-Seeking by Josiah Go

Q&A with Fruitas Group Founder Lester Yu on Opportunity-Seeking by Josiah Go

Franchising, interviews, Q&A
Mr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with over 2,000 employees nationwide. His company won as National Finalist for Employment and Regional Finalist for Innovation category in the 2017 ASEAN Business Awards. In the same year, Yu also won as the Ernst and Young Emerging Entrepreneur of the Year Philippines. He shares his insights about his thought process, as well as his plans for 2018 and beyond. Q1: Many of your early businesses (kitchenware, toys, prepaid cellphone load, jewelry) failed. What did you learn from these failures that you were able to apply to Fruitas Group? A: I had the usual problems of a start up company such as insufficient cash flow and low…
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Q&A with Francorp PH CEO Bing Limjoco on Franchising

Q&A with Francorp PH CEO Bing Limjoco on Franchising

Franchising, interviews, Q&A
[highlight] [/highlight] Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association. An outstanding industry leader, she is Co-Founder and Past Chair of the Philippine Franchise Association; Past Chair of the Philippine Retailing Association; and currently a Director of the Philippine Chamber of Commerce and Industry (PCCI). She has been chosen as 'Filipina Starpreneurs' by Go Negosyo and an International Women Entrepreneurial Challenge (IWEC) Award winner in Microsoft headquarters in Redmond, Washington. She shares her wisdom about franchising. Q1: What is the single most important factor that franchisees should look for in a franchisor before buying a franchise and why? …
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Q&A with 7-Eleven PH President Victor Paterno on Franchising

Q&A with 7-Eleven PH President Victor Paterno on Franchising

Franchising, interviews, Q&A, Retailing
Q1: Your franchise package used to cost P3.5 million, then P1 million, now at P300,000. Briefly, what are their differences in terms of risks versus rewards? What is the insight behind P300,000? A1: To clarify, the P3.5m package is still around, available for new stores, and it still makes up most of our franchises. We call it the investor package, because it's high risk, high return. The lower risk, lower return industrial partner package has been replaced with the 300k-500k package (depending on sales volume). The idea was to make it more affordable to franchisees willing to be store managers of their own stores, where they are expected to report a minimum of 40 hours a week. To do that, we rethought the entire package. Profits are tied closer to…
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Q&A with Famous Belgian Waffles’ CEO and Founder Euclid Cezar on Creative Entrepreneurship

Q&A with Famous Belgian Waffles’ CEO and Founder Euclid Cezar on Creative Entrepreneurship

Entrepreneurship, Franchising, interviews, Q&A
Euclid Cezar started Famous Belgian Waffles in 2012 and has some 450 stores in less than 5 years. Euclid shares his insights about how to start, market and grow a business. Q1: What made you start Famous Belgian Waffles? A: Back in 2010 to 2012 we saw the increasing popularity of beverage products like milk tea, buko shake, other fruit shakes and coffee base drinks, on the other hand, there were no new food category in the market for quite some time, hence, I thought its about time to introduce a new snack category in the market. Q2: Why waffles in sandwich-like form? A: basically to make it a grab and go snack. You don't need tables and chairs, spoons and forks, and it's the most convenient way to consume…
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