Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Franchising, interviews, Q&A
Yvette Pardo-Orbeta is the Chair of Wendy's in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers.   Q1: What are the top 5 issues often taken for granted by neophyte franchisers?   A1: Some people think, "I have a successful brand therefore I should franchise", but the most important aspect of franchising is the ability to seamlessly "replicate successfully a thriving business".   One must not risk other people's money, time and people to experiment on replicating their business. One successful outlet does not necessarily make it a good prospect for franchising. PFA is selective when it comes to admitting new members. An…
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Q&A with Francorp PH CEO Bing Limjoco on Franchising

Q&A with Francorp PH CEO Bing Limjoco on Franchising

Franchising, interviews, Q&A
[highlight] [/highlight] Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association. An outstanding industry leader, she is Co-Founder and Past Chair of the Philippine Franchise Association; Past Chair of the Philippine Retailing Association; and currently a Director of the Philippine Chamber of Commerce and Industry (PCCI). She has been chosen as 'Filipina Starpreneurs' by Go Negosyo and an International Women Entrepreneurial Challenge (IWEC) Award winner in Microsoft headquarters in Redmond, Washington. She shares her wisdom about franchising. Q1: What is the single most important factor that franchisees should look for in a franchisor before buying a franchise and why? …
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Q&A with 7-Eleven PH President Victor Paterno on Franchising

Q&A with 7-Eleven PH President Victor Paterno on Franchising

Franchising, interviews, Q&A, Retailing
Q1: Your franchise package used to cost P3.5 million, then P1 million, now at P300,000. Briefly, what are their differences in terms of risks versus rewards? What is the insight behind P300,000? A1: To clarify, the P3.5m package is still around, available for new stores, and it still makes up most of our franchises. We call it the investor package, because it's high risk, high return. The lower risk, lower return industrial partner package has been replaced with the 300k-500k package (depending on sales volume). The idea was to make it more affordable to franchisees willing to be store managers of their own stores, where they are expected to report a minimum of 40 hours a week. To do that, we rethought the entire package. Profits are tied closer to…
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Q&A with Fruit Magic CEO Dr. Alan Escalona on Franchising

Q&A with Fruit Magic CEO Dr. Alan Escalona on Franchising

Franchising, interviews, Q&A
Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise Association (PFA). He shares his insights about the vision and growth strategy of Fruit Magic and his franchising business. Q1: Your group took over the stores of RPM Fruit Magic in 1999 and renamed them as just Fruit Magic. Being a doctor, what made you stop practicing your profession and go into business?  A: I married early and had 2 children. After I graduated from Medicine in Fatima College of Medicine, I went straight to business instead of practicing. Q2: What is one thing Fruit Magic has which other fresh fruit kiosks do not have?  A: Pure Nectar Cold Pressed Juices which uses the latest technology…
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