The Marketing Mentor

Digital and Social Marketing

Q&A with Kim Lato, Founder of Kimstore.com, on Creating Value

Q&A with UBx Chairman Henry Aguda on Digital Technology

Q&A with Great Deals Founder Steve Sy on Spotting e-Commerce Opportunities

Digital Marketing

Q&A with Entropia CBR’s Kaye Enriquez on Digital Business Building

Q&A with Lazada CMO Neil Trinidad on eCommerce

Q&A with Boozy.ph Co-Founder Jonathan Joson on ECommerce

Q&A with Union Bank President and CEO Edwin Bautista on Digital Transformation

Q&A with Omni Amisola-Larrosa on Vlogging

Q&A with Vince Golangco on Influencer Marketing

Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Q&A with Nielsen Managing Director Stuart Jamieson on Digital Marketing Trends

Advocacy Marketing

Q&A with CARD Banking Group Chairman Dr Aris Alip on Marketing to the Poor

Josiah Go October 13, 2017
Q&A with DTI Secretary Ramon Lopez on Championing The SMEs

January 6, 2017
Q&A with Mercy Abad on Empowering Marginalized Women

December 30, 2016
Q&A with PCCI VP Samie Lim on Tourism Marketing

November 18, 2016
Q&A with Congresswoman Leni Robredo on Championing the Small Businesses

April 13, 2016

Defense Marketing

Q&A with L’Oreal Consumer Marketing Director Chad Sotelo on Defensive Marketing

Josiah Go January 30, 2015
Q&A with Gardenia President Simplicio Umali on Defensive Strategy

December 26, 2014
Q&A with SM VP-Marketing Quennie Cua on Reframing, Relaunching and Rebranding

December 12, 2014
Q&A with Universal Robina Corporation’s VP-Marketing Edwin Totanes on Launching and Defending New Products (Part 1)

May 9, 2014

Brand Marketing

Q&A with Sanofi GM Vanee Gosiengfiao on Brand Purpose

Josiah Go March 18, 2022
Q&A with Teresita Ang See on Branding “Chinoy”

January 28, 2022
Q&A with Insular Life Chairperson Nina Aguas on Rebranding a Heritage Brand

June 18, 2021
Q&A with Bistro Group VP Marketing Lisa Ronquillo on Managing Brand Portfolio

July 21, 2017
Q&A with Kantar Millward Brown PH on Brand Equity

June 30, 2017

Entrepreneurship

- Articles
- Entrepreneurship
Branding a Unicorn

Josiah Go October 7, 2022
3 Lessons Entrepreneurs Can Learn From Seasoned Marketers

July 30, 2021
Q&A with Converge ICT Solutions CEO Dennis Anthony Uy on Competing to Win

October 2, 2020
Q&A with Dr. Carl Balita on Service Marketing

November 29, 2019
Q&A with HairMNL CEO Julie Ortuoste on Online Selling

September 20, 2019

Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Josiah Go August 9, 2019
Q&A with PFA Chairman Emeritus Samie Lim on Nuts and Bolts of Franchising

January 25, 2019
Q&A with Butz Bartolome on Most Common Mistakes in Franchising

December 28, 2018
Q&A with Aquabest President Carson Tan on Water Refill Station

November 2, 2018
Q&A with Bibingkinitan President Richard Sanz on Franchising

July 13, 2018

Market Driving Strategy

- Articles
- Market Driving Strategy
The Curse of Market-Driven Strategy

Josiah Go July 14, 2023
Market Driven or Market Driving?

July 7, 2023
Market Driving Strategy for the Death Care Industry

October 21, 2022
Q&A with Tokyo Posh’s Denise Aquino on Starting a New Fashion Category

March 8, 2016
Q&A with Mont Albo’s Founder Dr. Nol Montalbo on Tapping an Underserved Market in a Crowded Marketplace

October 6, 2015