Latest Articles
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September 27, 2023
Remembering Socorro Ramos: The Woman Behind a Legacy of Books
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September 22, 2023
WHAT IS MARKETING?
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September 15, 2023
Battle of the Bargains: Implications for Brands and Marketers
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September 8, 2023
What is a Business Model?
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September 4, 2023
“Marketing for Beginners” Book to be Launched
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September 2, 2023
Join the Must-Attend Conferences of 2024!
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September 1, 2023
Beyond Marketing: A Wide-Angle Look at Your Business Model
Interviews
Featured Post
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Innovation What it is. What it is Not
August 18, 2023 -
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Q&A with Globe CCO Issa Cabreira on Innovation
May 19, 2023 -
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6 Myths About Innovation
March 11, 2022
Digital and Social Marketing
Advocacy Marketing
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Q&A with DTI Secretary Ramon Lopez on Championing The SMEs
January 6, 2017 -
Q&A with Mercy Abad on Empowering Marginalized Women
December 30, 2016 -
Q&A with PCCI VP Samie Lim on Tourism Marketing
November 18, 2016
Defense Marketing
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Q&A with Gardenia President Simplicio Umali on Defensive Strategy
December 26, 2014
Brand Marketing
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Q&A with Teresita Ang See on Branding “Chinoy”
January 28, 2022 -
Q&A with Kantar Millward Brown PH on Brand Equity
June 30, 2017
Entrepreneurship
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Q&A with Dr. Carl Balita on Service Marketing
November 29, 2019 -
Q&A with HairMNL CEO Julie Ortuoste on Online Selling
September 20, 2019
Franchising
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Q&A with Butz Bartolome on Most Common Mistakes in Franchising
December 28, 2018 -
Q&A with Aquabest President Carson Tan on Water Refill Station
November 2, 2018
Market Driving Strategy
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Market Driven or Market Driving?
July 7, 2023 -
Market Driving Strategy for the Death Care Industry
October 21, 2022