Q&A with Rebisco’s Head of Marketing Operations and Capabilities Juan Paolo Gonzales on Marketing Analytics

Q&A with Rebisco’s Head of Marketing Operations and Capabilities Juan Paolo Gonzales on Marketing Analytics

interviews, Q&A
Juan Paolo Gonzales is the AVP Marketing Operations and Capabilities of Rebisco. He was formerly a Marketing Manager of Colgate-Palmolive and was based in Thailand. He launched Del Monte Fit n Right in the Philippines. He won the Mansmith Young Market Masters Awards in 2008. He teaches Marketing Analytics at the University of Asia and the Pacific. Paolo will share more marketing tips during the Mansmith Brand Summit on July 9, 2019 in Rcbc Theater, Makati. Q1: What analytics questions should marketers ask to make smarter decisions? A1: There's a lot. For this purpose, allow me to identify some which I think are fundamental and yet are often ignored. The first one is, "What is the size of the prize?" In our aim to move fast, we go straight to implementing an…
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Q&A with Wellmade Manufacturing Managing Director Joseph Cruel on New Product Development

Q&A with Wellmade Manufacturing Managing Director Joseph Cruel on New Product Development

interviews, Q&A
Joseph “Chay” Cruel is the Managing Director of Wellmade Manufacturing, makers of Speed detergents, Speed Power Duo, Sulit, and Budget detergent bars, Winrox bleach, and Select Soy sauce and vinegar . He was formerly Vice President of Business Development and International Business of Asia Brewery, Inc. (ABI). Prior to this, he launched C2 Cool & Clean, the first RTD tea entrant in the market, in his capacity as Senior Product Manager of Universal Robina Corporation (URC) where he won the 
Mansmith Young Market Masters Awards in 2006. He talks about new product 
development in this interview and will share more marketing tips in the 1st Mansmith Brand Summit on July 9, 2019 in RCBC Theater, Makati.
  Q1: How can marketers identify opportunities in their product development process? A1: It will…
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Q&A with URC VP-Sales Oscar Villamora, Jr. on Sales Transformation

Q&A with URC VP-Sales Oscar Villamora, Jr. on Sales Transformation

interviews, Q&A
I had an insightful conversation with Oscar Villamora, Jr., who was appointed as the Vice President for Sales of the Universal Robina Corporation (URC) in May 2018. Oscar was recognized as a Mansmith Young Market Master Awardee for Customer Development in 2010 when he was still a National Sales Manager for a multi-national firm. Even then, he had his sights clearly set on the long-term business health of the organization while balancing out the short-term results. He is passionate on developing the leadership pipeline and ensuring business is done with correct values and principles. Today, Oscar shares with us how to align for sales transformation.  He will share more sales leadership tips during the Mansmith Sales Leadership Summit on July 4, 2019 in Rcbc Theater, Makati. Q1: What do you…
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Q&A with Mansmith YMMA Head Matt Pardiñas on Advocacy Marketing

Q&A with Mansmith YMMA Head Matt Pardiñas on Advocacy Marketing

interviews, Q&A
Matt Pardinas won the Mansmith Young Market Masters Award (YMMA) in 2014 when he was the head of marketing and sales of Rags2Riches, a for-profit social enterprise. He decided to join marketing training firm Mansmith and Fielders, Inc. in 2017 as Project Chair of the Mansmith Young Market Masters Awards (YMMA), the first YMMA winner to head the project, and Vice President of White Space Club, a networking club of millennials. He shares his experience in advocacy marketing. Q1: What got you involved in marketing various advocacies? A: The desire to do something good, something more, started when I learned in grade school about how St. Aloysius Gonzaga believed that he was born for greater things; and I thought I want to believe the same and do great things –…
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Q&A with Carmen’s Best President Paco Magsaysay on Assembling the Marketing Mix

Q&A with Carmen’s Best President Paco Magsaysay on Assembling the Marketing Mix

interviews, Q&A
Carmen’s Best is a well-loved, high quality, premium-priced ice cream in the Philippines. CEO Paco Magsaysay, who received the Agora Awards for Entrepreneurship in 2018, shares with us how he packaged the marketing mix of Carmen’s Best to come up with a product that boasts an eager and loyal following. Q1: What made you launch another ice cream brand in the Philippines? A1: My father, former Senator Ramon Magsaysay, Jr. and some of his friends decided to put up a dairy farm in 2007.  This came about as the Philippines imports 99.6% of its dairy needs, and they saw prime business opportunity. The group’s intention was to sell fresh milk in the local market. In 2008, my father asked us to come in and help sell the fresh milk, of which…
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Q&A with Christina Lao, Marketing Director of McDonald’s Philippines on Formulating Your Big Idea

Q&A with Christina Lao, Marketing Director of McDonald’s Philippines on Formulating Your Big Idea

interviews, Q&A
McDonald’s Philippines marketing director Christina Lao won the Mansmith Young Market Masters Award (YMMA) in 2010. Under her leadership where she supervises a talented group of millennials, overseeing menu innovation, brand communications, digital marketing, family marketing, local store marketing, and customer care, McDonald’s Philippines received the Hall of Fame Award from the Philippine Association of National Advertisers (PANA) for winning the Grand PANAta Award, its highest accolade, for three consecutive years. She also led McDonald’s Philippines in receiving the Brand Builder of the Year for the McDelivery Pin campaign during the 2018 PANAta Awards, Ad of the Year during the inaugural 2018 YouTube Ad Awards for “Wait Lang Po”, and the highly coveted Advertiser of the Year Award during the 2018 Philippine Boomerang Awards. Kring has happily imparted her marketing…
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Q&A with Mynt CMO Chris Manguera on Behavior Modification

Q&A with Mynt CMO Chris Manguera on Behavior Modification

interviews, Q&A
Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. What's the market penetration here compared to other Asian countries? What accounts for the differences/similarities? What do you expect market penetration to be like in 5 years? A1: Philippines may have been growing in terms of mobile money user base the past 3 years, but it is still relatively low in terms of market penetration compared to other more advanced countries in mobile payments like China, India, South Korea, Indonesia,…
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Q&A with Visa Marketing Director Gladys Chan on Services Marketing

Q&A with Visa Marketing Director Gladys Chan on Services Marketing

interviews, Q&A
Gladys Jane Chan is the Marketing Director of Visa in the Philippines and Guam, before which she worked in the fields of telecommunications, banking and digital content. She is also a former marketing professor at the UA&P, teaching brand management. She won the Mansmith Young Market Masters Awards (YMMA) in 2013. She shares her insights about services marketing. She will share more marketing tips during the 10th Market Masters Conference on April 3, 2019 in SMX Aura. Q1: Having worked on services marketing your entire career, what changes or trends have you observed? A1: Technology has completely redefined the way services are marketed. Particularly trends around customization and personalization, the design and delivery of loyalty programs, and crafting of after-sales services have been taken to a whole new level by…
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Q&A with Dorothy Dee-Ching on Managing Brand Portfolios

Q&A with Dorothy Dee-Ching on Managing Brand Portfolios

interviews, Q&A
Dorothy Dee-Ching is VP Marketing for Beauty and Personal Care of Unilever Philippines, in charge of 20+ brands in 4 categories. She won the Mansmith Young Market Masters Award (YMMA) in 2016 when she was the Marketing Director for Hair. Dorothy shares her insights about how she manages a portfolio of Unilever brands. She will share more marketing tips during the 10th Market Masters Conference on April 3, 2019 in SMX Aura. Q1: Why is having a brand portfolio strategy important? A1: One brand cannot be everything to everyone. Thus, it is very important especially in today's highly fragmented world to have a portfolio of brands that can cater to different consumer segments and needs. After all, a young fun-loving girl seeking new adventures and a confident fashion-forward woman who…
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Q&A with Bistro Group Chairman Bill Stelton on Service Culture

Q&A with Bistro Group Chairman Bill Stelton on Service Culture

interviews, Q&A
William 'Bill' Stelton is Chairman and CEO of The Bistro Group, a leading high end casual dining restaurant chain in the Philippines (with brands such as TGI Fridays, Italianni's, Denny's, Texas Roadhouse, Watami, Baker & Cook, Red Lobster and Hard Rock Café, among others). The Bistro Group, now with some 100 outlets nationwide, is celebrating its 25th year this year. Bill also owns fifteen other companies, including Technolux, the market leader in high quality kitchen and laundry equipment in the Philippines. He shares with us the importance of building and maintaining a positive service culture in service-driven enterprises like restaurants.  Q1: You like to say that the reason why your group is one of the most successful high end casual restaurant is because of the service culture. What exactly is…
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