Q&A with HairMNL CEO Julie Ortuoste on Online Selling

Q&A with HairMNL CEO Julie Ortuoste on Online Selling

Digital, Entrepreneurship, interviews, Q&A
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you get into e-commerce? A1: We originally did not plan to get into e-commerce. Back in 2016, we bought a salon franchise. A few months into running the salon franchise, we realized it was not making enough to sustain itself. We then decided to go into online selling by chance, after a lady from Zambales messaged us on our Facebook page, asking to buy Argan Oil from our salon in Mandaluyong.…
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Q&A with UnionBank AVP Ron Batisan on Digital Banking

Q&A with UnionBank AVP Ron Batisan on Digital Banking

interviews, Q&A
Ron Batisan is the Assistant Vice President of UnionBank who led UnionBank’s launch of The Ark project, the Philippines’ first fully digital bank branch located at the Insular Life Building in Makati with a total of 50 Ark branches planned by end of 2019. The Ark by UnionBank was declared the winner of Best Branch Customer Experience in Asia-Pacific at the Customer Experience in Financial Services (CXFS) Awards held in Singapore last July 5, 2018, beating DBS of Singapore and UOB of Thailand. It also won, among others, the Best Digital Branch Project from The Asset Triple A Digital Awards 2018 held in Hong Kong. The Ark by UnionBank was also hailed as one of the Top 14 Stunning Branch Designs from Banks Around The World by The Financial Brand…
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Q&A with Primer Group AVP Tiffany Batungbacal on New Product Category

Q&A with Primer Group AVP Tiffany Batungbacal on New Product Category

interviews, Q&A
Tiffany Batungbacal is the Assistant Vice President of Primer Group, a conglomerate with presence in 13 countries. She manages the multi-concept stores R.O.X. and Grind, as well as mono brands under the adventure portfolio of the Primer Group of Companies in the Philippines that includes The North Face, Columbia, Salomon, Quiksilver, Roxy, and DC, among others. A Mansmith Young Market Masters Awards (YMMA) winner of 2015, she shares about introducing a new product category in this interview. Q1: Travel adventure market was practically a new category in 2013 in the Philippines. How did this concept come about? A1: Around 2010, Columbia Sportswear (PH), was in a difficult position. We were trending to end the fiscal year at 70% achievement. Our inventory coverage was high and there were a lot of…
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Q&A with PNB CEO Wick Veloso on Turnaround Strategy

Q&A with PNB CEO Wick Veloso on Turnaround Strategy

interviews, Q&A, Turn Around Marketing
Jose Arnulfo “Wick” Veloso joined the Philippine National Bank (PNB) as President and CEO in November 16, 2018 after heading HSBC for 23 years, serving his last post there as its first-ever Filipino CEO for the Philippines since December 2012. Stock price of PNB has reversed its struggling trends the last 6 years and has gained over US$500 million within 6 months from his appointment as CEO. In this interview, he shares his turnaround strategy for PNB. Q1: What motivated you to join PNB – considering the move entailed a major switch from an international bank to a century-old bank? A1: I have come to a point in my banking career where I want to play a more active role and help in nation building, in the crafting of bank…
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Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Franchising, interviews, Q&A
Yvette Pardo-Orbeta is the Chair of Wendy's in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers.   Q1: What are the top 5 issues often taken for granted by neophyte franchisers?   A1: Some people think, "I have a successful brand therefore I should franchise", but the most important aspect of franchising is the ability to seamlessly "replicate successfully a thriving business".   One must not risk other people's money, time and people to experiment on replicating their business. One successful outlet does not necessarily make it a good prospect for franchising. PFA is selective when it comes to admitting new members. An…
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Q&A with Resorts World Manila President and CEO Kingson Sian on Marketing Shows

Q&A with Resorts World Manila President and CEO Kingson Sian on Marketing Shows

interviews, Q&A
Mr. Kingson Sian is the President and CEO of Travellers International Hotel Group, Inc. (TIHGI), the owner and operator of the first integrated gaming, entertainment, leisure and hospitality resort destination in the Philippines, Resorts World Manila (RWM); TIHGI is a joint venture between Alliance Global Group, Inc. and Genting Hong Kong Limited. He graduated from the University of the Philippines with a Bachelor of Science degree in Business Economics and has an MBA in Finance and Business Policy from the University of Chicago.   RWM's Newport Performing Arts Theater produced and housed the local musical stage play "Ang Huling El Bimbo", expected to have 200 runs, which is more than "The Sound of Music" with 132 shows. At 1,500 theater seats, that is a total of 300,000 theatre-goers at full capacity,…
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Q&A with Mundipharma PH Country Manager Ian Santos on Internal Marketing

Q&A with Mundipharma PH Country Manager Ian Santos on Internal Marketing

interviews, Q&A
Ian Santos is the Country Manager of Mundipharma Philippines' consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular global mega brand Betadine. Ian used to be the National Sales Manager of Colgate-Palmolive (Philippines & Russia), Sales Operations Planning Director of Coca-Cola, and most recently the Pharma Vice President of GlaxoSmithKline Philippines. He was also recently recognized as a Top Pharma Leader at the Pharma Gorilla Global Conference. He shares with us why it is important to pay attention to internal marketing.   Q1: Why is it important to…
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Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

BTB Marketing, Innovation, interviews, Q&A
Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation.   Q1: Wood is perceived as a commodity. Matimco branded Matwood and is now the leader in the upscale treated wood segment. Can you share with us the insight two decades ago that led to this branding and product innovation?   A1: Back in the 90s when the imposition of a total export ban on lumber was implemented, the local market was a-washed with cheap supply of lumber mostly coming from illegal logging. It was impossible for us to compete using our legal…
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Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Digital and Social Marketing, interviews, Q&A
Bea Atienza is the Chief Digital Strategy Officer of Dentsu Aegis Network. She was formerly Strategy Lead of Edelman Digital Singapore, Head of Strategic Planning in Wunderman Singapore and Digital Strategist of Commonwealth (a McCann company) in Shanghai, China. She acquaints us with her role as a strategy planner as well as the trends in digital marketing that she has been spotting. Q1: You have been a strategy planner, how important is it to be a full stack planner in a digitalized economy and what does it take to be a full stack advertising planner nowadays? A1: One of the most important things I've seen through more than a decade doing digital is how critical it is to consider context alongside communication and content. The traditional planning discipline usually leads…
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Q&A with McDonald’s PH Director for Strategy and Insights Loreann Villanueva on the Value of Insights

Q&A with McDonald’s PH Director for Strategy and Insights Loreann Villanueva on the Value of Insights

Insighting, interviews, Q&A
Loreann Villanueva is the Director for Strategy and Insights of McDonald’s Philippines. She was formerly the Business Unit Head of GSK in the Philippines and Global Marketing Manager of GSK based in Belgium. A Mansmith Young Market Masters Awards (YMMA) winner of 2010, she shares about the importance of insights in this interview and will share more marketing tips in the 1st Mansmith Brand Summit on July 9, 2019 in RCBC Theater, Makati. Q1: Why is it important to have insights before formulating marketing strategies? A1: When we talk about insights, we need to recognize that they are more than just data and information. They reflect a deep understanding about the consumers or the patients (in the field of pharmaceutical business). Leveraging on insights allows us the ability to create…
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