New Input for Your Mid Year Planning 2024

I am extremely proud to share the 15th Mansmith Market Masters Conference — featuring a dream team of 15 high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2024. Consider the following:

1 day of Intellectual Stimulation before your Mid Year Planning 

5 Skills needed by Master Strategists (a rare topic)

5 in-depth panel discussions

15 CEO Thought Leaders

30 marketing and strategy tips

40 marketing questions to be answered

800 High Level Executives for  Networking

As low as P4,500 + vat / person if you send 3 participants or more! Check out the conference agenda and panelists below.


Conference Introduction: 

The 5 Skills of Master Strategists by Josiah Go

Embark on a transformative journey led by record-breaking, bestselling author Josiah Go as he demystifies the skills needed in strategy formulation. 

Gain insights into sensemaking, discovering opportunities, innovating for a competitive edge, influencing change, and executing strategies with precision, to drive revenue growth and customer satisfaction.

Session 1: Sensemaking Skills: Gaining Clarity Amidst Complexity

In today’s complex business landscape, mastering the art of sensemaking is essential for effective leadership. Join us to explore how sensemaking for the right to win in a changing environment can be done. Uncover strategies to enhance your sensemaking skills, ensuring your ability to prosper in an ever-changing (and even unpredictable) business environment.

Backy Baquiran, President & CEO of Unilab (Pharma / Consumer health)

Robby Go, President & CEO, UBS Securities (Investment)

Jerome Tan, President, Integrated Micro-Electronics (Tech)

Session 2: Discovery Skills: Harnessing and Thin-slicing Insights 

Amidst information overload, thin slicing of opportunities can be achieved by using multiple perspectives, as well as reviewing past experiences- to capture insightful connections. Join top strategists and discover approaches for acquiring new truths and for unravelling hidden patterns, to give you a distinctive edge in your decision-making.

Edwin Bautista, President & CEO, UnionBank (Banking / Tech)

Merlee Jayme, Chairmom, The Misfits Camp (Creative services) 

Melvin Mangada, Chairman, TBWA (Marcom)


Session 3: Innovating Skills: Winning and Thriving in the Market Landscape

Survival in today’s fast-paced business world demands constant innovation. In this session, we explore how to challenge assumptions, redefine boundaries, and transform your approach where you play to win (and not play not to lose). Discover the transformative power of real innovation and unlock new possibilities for success.

Paolo Borromeo, President, Ayala Healthcare Holdings (Healthcare)

Lawrence Ferrer, President & CEO, Bayad (Payment)

Nori Poblador, Managing Partner, Navegar (Private equities)

Session 4: Influencing Skills: Utilizing Persuasion for Success

Effective leadership goes beyond tasks, it is also about motivating hearts and minds. Explore the important role of influence in achieving your company’s goals and inspiring change. Master the art of persuasion and drive your most ambitious initiatives.

Sonny Catacutan, Managing Director of Cargill Animal Nutrition (Agri) 

Penn Policarpio, Managing Director, Kenvue Philippines (FMCG) 

Ronald Robins, Chairman and CEO, Mineski Global (Gaming)

Session 5: Execution Skills: Turning Vision into Reality

Execution is a crucial part of leadership responsibilities. Gain insights from real-world examples and know the capabilities needed to navigate complexities, build a performance culture, and be intentional with achieving excellence. 

Vic Gregorio, President & CEO of Shakey’s Pizza (Casual dining)

Alice Liu, President, Penshoppe (Apparel retail)

Jojo Malolos, President & CEO, PayMongo (Payment)

Marketing Executives and business leaders are expected to be in The Fifth at Rockwell on May 8, 2024. Mark your calendar, you do not want to miss this!

Registration is ongoing and may close earlier or soonest the tickets are sold out. Register as soon as possible to secure your slots. There are also volume discounts for corporate groups of 3 or more people.

Would you help me share this post to marketers you want to see in the dream marketing conference of 2024?

To register online for the Marketing Conference of 2024, go to For inquiries, reach Julie at or call +63 918 811 6888 / +63 917 627 1888.

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Fri Apr 19 , 2024
Navegar is a private equity fund management company established in 2012, dedicated to making investments in Philippine companies. Managing Partner, Honorio “Nori” Poblador IV, who previously worked at Credit Suisse, Morgan Stanley, and Rothschild, shares insights on their investment philosophy. Over the past 12 years, they’ve managed over US$300 million, investing across a diverse set of companies, including The Bistro […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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