Dr. Charles Go (Go Sing Tian), my late father,  used to share many Chinese values to me. Some of which are: 1.    Kao Pwe (relationship/networking) 2.    Shin Diong (credit worthiness) 3.    Shieng Ta Chi Po (be one step ahead) 4.    Ham Ham (be gracious and give way) They are useful in business. In fact, he used to share business lessons in the dinner […]

I have recently been invited to give a talk to school owners and principals on “How to Market Your School” and part of my talk was about the “Certified Marketing Teacher” (CMT) program, one of the advocacies of Mansmith and Fielders Inc. (Full disclosure: I am Chairman.) After the said session, many requested if I can help and share the same to […]

Sharing an advocacy campaign from Mansmith and Fielders Inc. below where 100% of the proceeds will go to Taal eruption survivors. “Marketers need to prepare marketing strategy to win in the marketplace but many do not have a practical way to choose the appropriate marketing strategy leading them to practice trial-and-error on their way to marketing ‘la la land’. In […]

Previously, I wrote about the three tests of value proposition — relevance test, uniqueness test, and believability test. In this article, I will add a dimension that may affect consumers adopting your value proposition. They are called barriers and they come in many forms, such as price that is too high, lack of access, no time, no skills, or even negative attitude of consumers. Let me cite why […]

Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]

In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]

I am honored to have Q&As with captains and marketing rock stars of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) […]

I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last.  Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]

Arlyn Mendoza started as Country Manager of Hershey’s Philippines on August 1, 2019. Prior to this, she was Sales Head of General Nutrifoods Philippines, National Sales Manager of Asia Brewery – Pascual Foods, among other companies. With the help of bestselling author Emilio Macasaet III, she has designed a route-to-market model that presents both economic and relational mechanisms with the […]

Chito Medina Cue Jr. is the general manager of Puratos in the Philippines. Puratos operates in over 100 countries with over 70 subsidiaries worldwide. In this interview, he shares with us Puratos’ continuing research on “Taste Tomorrow”, the largest global research on bakery, patisserie and chocolate. Q1: Puratos has been doing the “Taste Tomorrow” research since 2011. What new trends […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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