Mike Canlas and his wife Lucci started Bang Bang Special Crispy Bangus at the height of the 2020 pandemic. After expanding through franchising, they developed over 40 take-out stores in over a year (now with 100 stores). Bang Bang Special Crispy Bangus won an international NextGen franchising competition in 2021. In this interview, Bang Bang co-founder Mike Canlas shares how […]

The Cobra effect is a kind of perverse incentive where loopholes or weaknesses are exploited in an offer intended to influence behavior to solve issues, making the problems worse.  Recipients of these incentives that could be well-meant but with unintended consequences, include external customers or internal executives. A classic example of the cobra effect, was first observed in India when […]

Ryan K Cruz is the Founder and CEO of Nippon Hasha, composed of Ramen Yushoken and Mendokoro Ramenba, food establishments that have been attracting long lines of quality-conscious customers.  Ryan spoke in the 5th Entrep Summit organized by Day 8 Business Academy, and Mansmith and Fielders Inc. about facing adversities during Covid-19 and how they emerged stronger afterwards. His talk, along […]

Esports is a competitive gaming industry where gamers play in organized, multiplayer matches. It is a relatively new industry. In this interview, Ronald Robinson Robins, Founder and CEO of esports pioneer Mineski Global, the largest esports organization in Southeast Asia, shares with us the latest about the esports industry.  Q1:  How big is esports? What was the tipping point that […]

Wearing masks and keeping social distance are already optional in many places outside the Philippines. Even some airlines no longer require wearing masks in flight.  When my wife Chiqui and I decided to once again to attend an innovation festival we have been frequenting in New York since 2016, the feeling of movement and some normalcy was definitely liberating!   While […]

I get the most number of new ideas by attending learning events organized by reputable organizers with track records of delivering quality content. By simply listening to different perspectives of speakers or panelists who have been-there, done-that, I get inspired with their possibility thinking.  I build on their ideas, connect a missing piece of a puzzle, or get triggered with […]

Life insurance was once an uncomfortable service to discuss, but it has now turned into something that can easily be bought online. Insular Life, operating since 1910, is the first and biggest Filipino life insurance company and the only mutual company in the Philippines, with total assets currently over P143 billion. It markets various insurance products (personal, life, educational, health, […]

Market driving strategy is about tapping new markets – – the unserved and the underserved markets. This is in contrast to market driven strategy which focuses and caters to the served or existing market. In this article, we apply market driving strategy to the death care industry by citing cases happening in different countries.  In Daejeon, South Korea, Coffin Academy […]

Vermailene “Ver” Barrios is the senior director of Kantar insights division and creative solution country lead of Kantar. In this interview, she shares insights about the use of celebrity endorsers.  Q1: When is it wise to use celebrity endorsers and under what situations can choices be problematic? A1: In most cases, the use of celebrity endorsers is a lazy (sorry!) way […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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