There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors.  This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge.  Here is a list of five concepts marketers should look into to check if […]

The Philippine Franchise Association (PFA) is the premier franchising association in the Philippines. In this interview, some of the PFA officers share their thoughts about franchising issues post pandemic. They are:  Chris Lim, CEO of La Z Boy, Sherill Quintana, CEO of Oryspa, Richard Sanz, CEO of Bibingkinitan, Joseph Tanbuntiong, President for Philippines of Jollibee, Glenn Yu, Chairman of Seaoil, Joey Garcia, CEO of Wendy’s, Alice […]

The Philippine Retailers Association (PRA) is the premier retailing association in the Philippines. In this interview, some of PRA officers share their thoughts about retailing issues post pandemic. They are: Jorge Mendiola, Director of SM Retail, Bernie Liu, Chairman and CEO of The Penshoppe Group, Rosemarie Ong, SEVP-COO of Wilcon Depot, Ben Chan, Chairman of Suyen Corporation, and Lorenzo Formoso, former Vice Chairman and COO of […]

(First row from left: Patron, Santos, Suarez, Vega, Chua, Corrales, Encarnacion. Second row from left: Gerodias, Nacpil, Co, Tiu, Keh, Valencia, Evardone) Advocacy-based Mansmith and Fielders Inc. revealed the  14 winners for the 17th Mansmith Young Market Masters Awards (YMMA) 2022.  The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the […]

Taxumo is an award-winning GovTech startup that makes tax compliance easy and painless for small business owners and professionals. It was also the first startup to be part of the Board of Investment’s Investment Priority Plan.  EJ Arboleda is the Co-Founder and CEO of Taxumo and the Enterprise Innovator Awardee for Technology Innovation for the 2nd Mansmith Innovation Awards. In this […]

Once again, it is time for businesses’ midyear evaluations and planning sessions.  Have you explored the four critical directions for review to assess your strategy choices? In what relevant area does your unfair advantage versus competition exist; i.e., the areas where more often than not, you are different and not just better than others? In what relevant area are you better?  […]

This article aims to educate the consumers to spot pyramiding and unregistered investment scams of companies who claim to be network marketing business opportunities but are actually not. While network marketing or multi level marketing (MLM) is legitimate, many unscrupulous or misguided entrepreneurs create MLM-like compensation plans that are downright illegal violating the laws of the Philippines and destroys the […]

Dr. Prof. Geoffrey Chua is a tenured associate professor of operations management at the Nanyang Business School (NBS), Nanyang Technological University in Singapore. His research and specialization spans  the areas of supply chain management, service operations, decision science and operations-marketing interface. He has published in leading journals and was awarded the Research Excellence Award by NBS in 2015 and 2011. He […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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