My 20th book! I’m thrilled to announce the launch of Entrepreneurship: The Four-Gate Model, a groundbreaking new book co-authored with pioneering marketing anthropologist Chiqui Escareal-Go and young entrepreneur and socio-civic leader Calel Gosingtian, designed to empower entrepreneurs in the evolving post-pandemic landscape. Join us for an engaging evening of insights, networking, and celebration on October 11, 2024, at 6 PM, at the East Wing, Mid-Level […]
USHER is the only Filipino-made Structural Health Monitoring (SHM) System, developed through an R&D collaboration project involving DOST, PCIEERD, DPWH, and MAPUA. In this interview, we asked Dr. Aldrine Uy, Usher President and CEO, and an enterprise innovation winner of the 4th Mansmith Innovation Awards, about technology innovation. Q1: For the benefit of the readers, can you briefly tell us […]
A family-owned bakery struggled to compete with larger chains in their city. Instead of investing in costly advertisements, they decided to leverage the power of community and word-of-mouth. They started a “Pay It Forward” campaign, where customers could pre-purchase a loaf of bread or a pastry for someone in need. The bakery shared these acts of kindness on their social […]
CIS Bayad Center, Inc. is one of the most prominent and extensive omnichannel payment platform in the Philippines. It is the pioneer and market leader in the outsourced bills payment collection industry, with the largest biller network. They are more popularly known as Bayad, a subsidiary of the Manila Electric Company (MERALCO) and a member of the MVP Group of […]
Martin Gonzalez is the co-creator of Google’s Effective Founders Project, a global research program that decodes the factors enabling startup founders to succeed. He also works closely with Google’s engineering and research leaders on organization design, leadership, and cultural challenges. Martin has advised leaders across the Americas, Europe, Africa, and Asia. He teaches and collaborates on research at the world’s elite […]
As August 2024 comes to a close, I’m filled with immense gratitude and reflection. It’s been a decade since I started this blogging journey, and I couldn’t have reached this milestone without your unwavering support. I’m deeply touched by the feedback I’ve received over the years. Some of you follow and read my posts religiously every Friday, which means the […]
Advocacy-based Mansmith and Fielders Inc. has named the 12 winners for the 19th Mansmith Young Market Masters Awards (YMMA) 2024, continuing its tradition of recognizing excellence in the marketing and business fields. As the most sought-after recognition for young marketers and entrepreneurs 35 years old and below, the Mansmith YMMA has become a prestigious platform that celebrates innovation, creativity, and brand leadership. It is […]
A marketing plan is a written document that serves as a guide and outline of how a company intends to grow in the marketplace and win against the competition. The marketing plan is usually formulated annually, but results are reviewed monthly with major business reviews done quarterly on what worked versus what did not work. While there is no standard […]
Mansmith and Fielders Inc. recently recognized the winners of its first Mansmith Sales Masters Awards. This inaugural event highlighted five outstanding sales professionals whose achievements are truly inspiring. As I reflect on the event, I am struck by the collective impact these individuals have made in their respective industries and the broader business community. A Diverse and Distinguished Group The […]
Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the President of Kantar Philippines and the Managing Director of its Insights Division for 15 years. In September 2024, he will begin his new role as President of Centre Medicale Internationale, the premier outpatient clinic […]