Q&A with HairMNL CEO Julie Ortuoste on Online Selling

Q&A with HairMNL CEO Julie Ortuoste on Online Selling

Digital, Entrepreneurship, interviews, Q&A
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you get into e-commerce? A1: We originally did not plan to get into e-commerce. Back in 2016, we bought a salon franchise. A few months into running the salon franchise, we realized it was not making enough to sustain itself. We then decided to go into online selling by chance, after a lady from Zambales messaged us on our Facebook page, asking to buy Argan Oil from our salon in Mandaluyong.…
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