Here is a hyper-growth rock star we can all emulate — Martha Sazon. When she took over GCash in June 2020, at the height of the pandemic, it had over 20 million users. Under her leadership, GCash attracted over 86 million users as of the middle of 2023, experiencing a remarkable 400% growth in three years. With so much success, […]
Digital
Kim Frances Lato, the founder of Kimstore.com, started her business with just P20,000 on the Multiply social media platform. Today, she has more than 250 employees and processes over 1 million online transactions per year with an omnichannel availability. Kim was awarded the Mansmith Young Market Masters Awards (YMMA) in 2021. In this interview, she shares her insights on opportunity-seeking and […]
Ana Aboitiz-Delgado is the Senior Executive Vice President (SEVP) and Chief Customer Experience Officer, as well as Chief Digital Channels Officer of UnionBank of the Philippines. UnionBank is the first to offer a fully digital banking experience in the country. She is also one of the recipients of the 5th Mansmith Market Masters Awards for Senior Mentors, the first and only […]
Henry Aguda is the Chairman of the Board of UBx Philippines, the fintech venture studio of Union Bank of the Philippines. The Bank’s industry leadership in banking innovation and effective digital transformation is furthered by UBx. Branded as UnionBank to the power of X, UBx was incorporated in 2018 to make financial services natural, open and accessible to all, through […]
Steve Sy is the Founder and CEO of Great Deals E-Commerce Corporation, a pioneer and currently the Philippines’ largest provider of end-to-end ecommerce solutions to over 300 of the biggest manufacturers and country distributors in the Philippines. Great Deals was recently ranked by Inquirer and Statista as the fastest growing company in the Philippines, and by Financial Times as the […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]
Krystle Anne Enriquez, or Kaye, is a partner of digital marketing agency CBR. In 2021, she was awarded at the Mansmith Young Market Masters Awards (YMMA) for Digital Business Building. In this interview, she shares how businesses can grow revenues by using digital tools. Q1: What are missteps and misconceptions within the practice of digital marketing nowadays, and how is your agency correcting them? […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about the next wave of digital transformation. They are Ana Aboitiz-Delgado, EVP and Director of UnionBank of the Philippines, Dr. Nicco Tan, Vice President of Genting Malayisa; and Neil Trinidad, Chief Marketing Officer of Lazada Philippines. Here is a 4-point summary of what they shared. Q1: What is one thing you want […]
Boozy.ph is the leading online seller of alcoholic drinks in the Philippines. Its co-founder and partner Jonathan Joson, a winner of the Mansmith Young Market Masters Awards (YMMA) in 2011 for digital marketing, shares with us his thoughts about the ecommerce and the alcoholic drinks industries The search for the 16th Mansmith YMMA is ongoing. Entry forms can be accomplished online […]
Union Bank of the Philippines is one of the ten winners of the 1st Mansmith Innovation Awards. In this interview, we asked UnionBank President and CEO Edwin Bautista about the thinking behind the multi-awarded digital transformation of the bank, which was their direction under his leadership even before the Covid-19 pandemic. Mr. Bautista will be speaking at the 1st Mansmith […]