Kirk Damasco is co-Managing Partner of Worship Generation, a chain of 20 retail stores selling Christian-themed merchandise since 2013. One of the key trends I identified with Chiqui Escareal-Go in 2014 was the increasing popularity of Christian-themed shirts. We predicted that Jesus T-shirts will be massive, especially after a calamity. When faced with many challenges, people tend to look for […]

Raymund Magdaluyo is one of the Philippines’ most successful restaurateurs. He has helped shape many seafood dining restaurant concepts (Red Crab Alimango House, ClawDaddy, Blackbeard’s Seafood Island, Crustasia, Johnny Kahuku Hawaiian Shrimp House), as well as non-seafood restaurant concepts (SumoSam and related restaurants, New Orleans, Cafe Creole, Patriots, Wolfgang’s Steak House). He was recipient of the Mansmith Young Market Masters (YMMA) […]

Market leader Cebu Pacific Air is not only known for having low fare services, but also very agile with their marketing communications and sales promotions. VP Marketing Candice Alabanza-Iyog selflessly shares her insights on how they do a campaign internally. Q1: When Leonardo de Caprio won his first Oscar, Cebu Pacific Air immediately launched a promo free trip to Guam […]

Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our […]

Q1: Back in college at De La Salle University, you were captain of the Debate Team (among other achievements) which won a national championship. When you graduated from La Salle, you became its Director of Placement, where you were quickly promoted from Placement Officer to Director level even when you were a fresh graduate. How did you choose your extracurricular activities […]

Q1: Efficascent Oil is your single most saleable product with over P1 billion in sales from practically no advertising support. How did it reach its current legendary status? A: E.O is a 60-year-old brand today. In its first quarter of life, popularity stems from the fact that it was able to satisfy the need of consumers that time who prefers […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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