My 10 Political Marketing Related Articles in 2016

2016 started as a year of bashing! I got bashed by the Aldub fans when I wrote about “The Eat Bulaga Plateau and How They Can Get Out of It (https://josiahgo.com/the-eat-bulaga-plateau-and-how-they-can-get-out-of-it/). I showed my business feature editor in Inquirer (where my articles are cross posted every Friday) how a fandom attacked me and my editor advised me that they got their own share of abuses as well. It turned out to be a rehearsal to more bashings as I wrote a few articles about the Philippine elections (please see below).

I wrote two post-election articles decoding the effective defense communication strategy of candidate Rodrigo Duterte — how his social media team responded every time someone talked negatively about Duterte. The other article is about the non-traditional political campaign of Duterte alongside the marketing lessons we can learn from the 2016 presidential elections.

Here are the Top 10 articles about politics:

1) Decoding a Demagogue Strategy in the Philippine Elections (blog exclusive)
https://josiahgo.com/decoding-a-demagogue-strategy-in-the-2016-philippine-elections-by-josiah-go/

2) Marketing Lessons of the 2016 Presidential Elections
https://josiahgo.com/marketing-lessons-of-the-2016-presidential-elections-by-josiah-go/

3) Defensive Marketing Communications
https://josiahgo.com/defensive-marketing-communications-by-josiah-go/

4) Applying The 5C’s of Execution to Philippine Election (blog exclusive)
https://josiahgo.com/applying-the-5cs-of-execution-to-philippine-election-by-josiah-go/

5) Duterte’s New Logic
https://josiahgo.com/dutertes-new-logic-by-josiah-go/

6) Give Us This Day Our Daily Ride
https://josiahgo.com/give-us-this-day-our-daily-ride-by-josiah-go/

7) Market Segmentation Post Marcos Burial
https://josiahgo.com/market-segmentation-post-marcos-burial-by-josiah-go/

8) Repositioning Presidential Candidates
https://josiahgo.com/repositioning-presidential-candidates-by-josiah-go-2/

9) Elections Over, Let’s Market the Philippines
https://josiahgo.com/elections-over-lets-market-our-country-by-josiah-go/

10) 21 Customer Service Ideas for Civil Servants
https://josiahgo.com/21-customer-service-ideas-for-civil-servants-by-josiah-go/

To read my Top 10 Q&A’s in 2016, click https://josiahgo.com/my-top-10-qa-blogs-in-2016-by-josiah-go/ my Top 10 marketing and innovation articles in 2016 can be read via https://josiahgo.com/my-top-10-articles-in-2016-by-josiah-go/

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