(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas) It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020. Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating. Jojo Liao is CEO of CoreProc, an IT company […]
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Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about new business and growth strategies. They are Mariel Chavez, Brand Director of Procter & Gamble and YMMA Awardee for Brand Management, Kim Lato, CEO, Founder & President of Kimstore Enterprise Corporation and YMMA Awardee for Entrepreneurial Marketing, and Marvin Tiu Lim, Chief Growth and […]
Below are eight questions related to innovation, answerable with either “true” or “false.” Go ahead and answer them to test your Innovation IQ. 1. Innovation is the modern term for invention. 2. Innovation refers to the newness of something a company has launched. 3. The higher the R&D budget, the more innovative a company is. 4. The higher the number […]
I have finally retired as CEO of Waters Philippines. It has been a good 26 years. I remember it was Feb 1995 when we officially launched Waters Philippines in Nikko Hotel (later renamed Dusit Hotel) in Makati. It was launched after a 6-month pilot test. We became the first company in the Philippines to use network marketing for home water […]
from left (Johnlu Koa, Jet Parma, Aleli Arcilla, John Rubio, Harvey Ong, Greg Banzon, Neil Trinidad, Alvin So, Ana Aboitiz-Delgado, Dr. Nicco Tan, Steven Tan, Kakam Gabunada) The global pandemic has jabbed a wrench into many organizations’ plans, making the future seem unknown. But as new consumer trends begin to emerge and more leaders are now able to combine hard […]
I enjoyed running three batches of my Business Model class last February 2021. I never had so many batches within the same month since my first class in 2010. I conducted pre-tests and trained business model mentors from the Go Negosyo Movement on the need to expand business models to 11 building blocks from their existing 9. I also trained […]
Mega Global is the market leader in canned sardines in the Philippines. It is one of the ten winners of the 1st Mansmith Innovation Awards, and the first in business model innovation. In this interview, Mega Global’s president, William Tiu Lim, shares with us why they had to pay attention to the entire value chain of the company, starting from […]
When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]
The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations from different industries sharing their thoughts about what they have done during COVID-19, as well as what they intend to do after. Edwin Bautista, President and CEO of UnionBank, shares “Marketing can no longer be divorced […]