Penshoppe was founded in 1986 and is now the flagship fashion brand of Golden ABC. It has expanded not just nationally but also internationally. Bernie Liu, Penshoppe CEO, a recent awardee of the 10th ASEAN Business Awards, shares his insights about Penshoppe’s strategy to be the most admired fashion brands company in Asia. Q1: Your vision for Penshoppe is to […]
Search Results for: Digital Transformation
We live in a time when education is rapidly evolving, and schools are adapting in different ways. One noticeable trend is the shift toward modular learning, where materials are compiled from various sources to create what seems like a more customized approach. On the surface, this looks efficient. But beneath that convenience lies a deeper concern: Are we still respecting […]
Decades ago, the metrics of success for a business book launch were relatively simple. Selling 200 copies in a single night was considered an achievement. We did a quick mental calculation and figured that in a two-hour window, the author had to sell 1.66 books per minute, or roughly 1 book every 36 seconds. In the past, the key activities […]
As I commemorate the 10th anniversary of my blog on May 9, 2024, I’m reminded of the journey that has taken me from digital reflections to tangible contributions in the form of books and frameworks. What began as a simple platform for sharing thoughts and experiences has evolved into a comprehensive repository of knowledge, culminating in the creation of the […]
Historically, winning a presidential election, like winning market leadership in the marketplace, entails a lot of mass media advertising to be top of mind. The basic idea is you convert positive thought leadership into market leadership. Early presidentiable favorites in 2016, then Vice President Jejomar Binay and Senator Grace Poe landed number four and number three, respectively in the final tally, […]
Insular Life has been operating since 1910. It is the first and biggest Filipino life insurance company and the only mutual company in the Philippines, with total assets currently over P143 billion. It markets various insurance products (personal, life, educational, health, retirement, group, business) alongside investment and rider options. Nina Aguas is the executive chairperson of Insular Life. Prior to Insular […]
In March 2020, the Enhanced Community Quarantine encompassed Metro Manila and neighboring cities, then expanded. Many companies were unable to operate despite good products. The constraints many businesses face below tell us many businesses did not have system thinking in place when designing their business. Those limited to existing customers had to fight with competition to retain declining numbers: a target market issue. […]
From left to right (1st row): Bautista, Cobonpue, Lim, Valdes, and Chan. 2nd row: Chong, Evangelista, Ilao, Ledesma, and Palencia. On March 3 and 4, 2021, Mansmith and Fielders, Inc. held the very first Mansmith Innovation Awards and Summit. A dual conference and awarding ceremony, the event recognized the top 10 Filipino innovators for their significant contributions to innovation in […]
Jane Jimenez-Basas is President and CEO of CignalTV, the first pay-TV provider in the Philippines to reach 2 million subscribers. Jane won the Mansmith Young Market Masters Awards (YMMA) in 2007 and was named Asia’s Media Woman of the Year by Content Asia in 2017. She shares insights about innovation as a market leader. Q1: You have taken Cignal from content aggregator to original content provider. What is […]
Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith Young Market Masters Awardee (YMMA) and the first to be awarded for marketing analytics. Q1: Why is omni-channel marketing important? How do you know which channel or platform is most […]