Marketing Lessons from Six “Sensei”

Marketing Lessons from Six “Sensei”

Articles, Marketing
From left: Ian Santos, Atty Alvin Alburo, Ronnie Traballo, Josiah Go, Imelda Lim, Milona Barraca and Ramon Barredo. Sensei refers to a “master” or “teacher”. I was the insight moderator of the recently concluded Sensei Marketing Conference, organized by Sensei Business Academy. And here are some lessons shared during the said conference that focused on Maximizing Returns on a Shoestring Budget. Ian Santos, the Country Manager of Mundipharma, maker of Betadine, started with his session on Channel Marketing. 1. Omni-channel can be improved by being seamless (unifying customer experience across different platforms), having a single champion and common experience metrics (the online team is not separate from the store operator’s team), proper sales attribution in an integrated manner, and real time inventory and management processes (one that follows the customer…
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Growth in the  Fashion Industry by Josiah Go

Growth in the Fashion Industry by Josiah Go

Articles, Marketing
I recently attended a kid's fashion show at SMX Aura, a welcome break from my business conference routine. I learned that from 3,000 entries, 50 kids were shortlisted and trained to walk the runway. They were all so cute. I suddenly entertained the idea of wanting to be a grandfather. In the meantime, my family will have to make-do with Bailey, our good-looking Labrador. Gingersnaps, a Filipino fashion brand for children and maternity wear, has gone global, with stores throughout Southeast Asia and the Middle East, done via appointing distributors in each country. I often snapped Instagram pictures of familiar Filipino brands like Gingersnaps, Bench, Penshoppe, Jollibee, Potato Corner and the likes as I am proud that they have gone international. While I have given marketing talks and seminars in…
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Growing from Blue Skies and White Spaces by Josiah Go

Growing from Blue Skies and White Spaces by Josiah Go

Articles, Marketing
As a student of lifelong learning, I always search for ideas and knowledge as well as great minds and conversations to challenge my ways of thinking. I like seeing white spaces of opportunities for new methods, new frameworks and new possibilities. I was especially intellectually stimulated with a concept of a strategy book in the mid 2000s and was so enamored by it that I purposely sought its authors based in Europe to bring the concept to the Philippines. It was smooth sailing for the first three to four years until I was stopped by the new Asian regional headquarters set up in the late 2000′s. I would like to share some key learnings from that phase of my life. At the beginning, the authority to teach was personally handled…
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