Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Product, Special Features
Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters' general manager, shares her thoughts about how the company has grown and why it attracts independent entrepreneurs to be distributors of the Korean-made Waters Bio Mineral Pot. Q1: Waters Philippines started MLM in the Philippines in 1995 even ahead of Amway and Herbalife. It has not just survived but grown despite being a consumer durable company. What made it an outlier? A: Waters Philippines has always been the opposite of the traditional MLM companies. A few common beliefs regarding direct selling and MLM success…
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Hugo Boss x Josiah Go x Tricia Gosingtian

Hugo Boss x Josiah Go x Tricia Gosingtian

Product, Special Features
A dream come true! When I was asked by the marketer of German-brand Hugo Boss if I would be open to be styled by them, I was intimidated at first because I have never been a fashion-conscious person. But my feelings turned to excitement when I learned that the stylist will be no other than my daughter, life+style+travel blogger Tricia Gosingtian. Some of you know she is not just my only daughter, I have also been her business adviser (manager) since 2011 helping her clarify her brand DNA (and that of her blog), dealing with prospects inquiring about her services, sending her must-read articles, recommending policies, marketing strategies and business model to attain her business as well as personal growth goals. I welcome the business relationship, which has enhanced our…
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