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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 2)

Q5: You have launched the BDJ Beauty Box. Is this your response to seasonality in your planner business A: We launched BDJ Box, our online beauty discovery service for women,...
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3 Fundamental Truths about Defensive Marketing

One of the questions often asked in my marketing seminars is about defending against attacks from competition and even substitutes. When brands become successful, they are bound to attract the attention of others who may want...
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Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 1)

Q1: You created a new category – the first planner for women. What inspired you to launch the Belle de Jour planner in 2006? A: When we introduced the first Belle...
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Grow From Failures

A few years ago, I was one of the plenary speakers of the Philippine Center for Entrepreneurship’s Go Negosyo Youth Summit.  Let me share the five highlights of my talk on “Grow...
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What are Revenue Models of Major Retailers?

There are so many ways major retailers selling fast moving consumer products (FMCG) in the Philippines can make money beyond buy and sell.  Mansmith conducted interviews with manufacturers on their...
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Q&A with Pong Ejercito on Customer Development

Q1: You are an industrial engineer and you started as a methods officer in the finance function in 1977 for Unilever (then PRC). How did this influence your thinking process...
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Q&A with East West Seeds Country Manager Dr. Mary Ann Sayoc on Using Advocacy to Expand Market

Q1: East West Seeds is the dominant market leader in vegetable seeds in the Philippines controlling majority of the market. How was this made possible in your industry? A: This was...
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What is Market-Driving Strategy? By Josiah Go

Without a market-driving strategy, a marketing plan focusing solely on the served market is incomplete as it risks losing the underserved or unserved markets (sometimes even bigger than current customers)...
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Q&A with Greg Garcia on Marketing Political Campaigns

Q1: You were in consumer advertising before marketing political campaigns. How do you influence decision making of specific voters? Do you use the same framework as marketing products or services? A:  The same...
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Q&A with Direct Selling Association of the Philippines (DSAP) Officers on Understanding Pyramiding Scams

Q1 Question to Max VP for Asia Joey Sarmiento: Using layman’s terms, what is pyramiding and what’s the main difference between legitimate multilevel marketing (MLM) and pyramiding? Answer: Network marketing or MLM...
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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship
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