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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Senator Bam Aquino on Philippine Competition Act

Q1: Congratulations! After 25 years of waiting, the Philippine congress was able to pass the Philippine Competition Act. Who should be afraid of this? A: The Philippine Competition Act punishes...
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Five Forces in Franchising

One of the key contributions of Harvard Professor Michael Porter is popularly known as the Five Forces. Simply put, it defines the five major forces that affect profitability in an...
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Q&A with Digital Arts Network CEO Ed Mapa on Digital Marketing

Q1: You recently returned from working in Beijing. Can you tell us about the Online TV phenomenon in China? A1: China is the largest smart phone market and with the...
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Q&A with Suy Sing President Tina Tan on Wholesaling

Q1: What have you observed as trends in the size and format of new retail stores and why do you think this is happening? A: The trend towards bigger stores...
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Q&A with Go Negosyo Executive Director Ramon Lopez on Program Execution

Q1: Joey Concepcion and you are the movers behind Go Negosyo. You also work together in RFM as his VP for Corplan. What are the secrets of working well together...
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Hugo Boss x Josiah Go x Tricia Gosingtian

A dream come true! When I was asked by the marketer of German-brand Hugo Boss if I would be open to be styled by them, I was intimidated at first...
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Q&A with Philippine Franchise Association (PFA) officers on Franchising (Part 3)

Q14: What are commonalities franchisors look for in franchisees other than having the money to franchise? Potato Corner CEO Jose Magsaysay: For new franchisees and partners, we look for a connection. ...
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Q&A with Philippine Franchise Association (PFA) officers on Franchising (Part 2)

Q5: Some companies do not franchise their businesses because of quick ROI and significant positive cash flow. A few have been able to successfully expand quickly. What are pros and cons of...
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How Franchising Works

The Philippine Franchise Association (PFA) is the Philippines’ pioneer and largest franchise association. It’s officers list includes the who’s who of business with Samie Lim of BLIMS Furniture as chairman...
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Q&A with Philippine Franchise Association (PFA) officers on Franchising (Part 1)

Question 1: Is franchising a better option than starting your own business from scratch? PFA Chair Emeritus & BLIMS President Samie Lim: While it is true that starting a business...
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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship
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