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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with National Bookstore Managing Director Xandra Ramos-Padilla on Reinventing a Heritage Brand

Q1: National Bookstore is expanding its branch network from close to 200 to over 500 by 2020. Why the aggressive availability goal? A: We want to make our stores more...
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Q&A with Telus VP Warren Tait on Building The Culture of Call Center Agents

Telus is a business process outsourcing (BPO) company known for employee engagement in community work among their 12,000 employees. This has contributed to high employee morale resulting to an impressive...
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Q&A with Bounty Agro President Ronald Mascarinas on Turning Crisis into Opportunity

Poor farm-to-market infrastructure, higher cost of feed products versus neighboring countries, import liberalization, smaller margins, rising operating costs, high bargaining power of major fast food chains and supermarket groups, commoditization...
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Joey Concepcion and Go Negosyo by Josiah Go

I met Joey Concepcion in 1982. I was a 20-year old fresh graduate working in the brand management division of RFM co-owned by his family. He was working there a...
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Q&A with Happy Skin CEO Jacqe Yuengtian Gutierrez on Creating a Filipino Cosmetics Brand

Happy Skin is a cosmetics brand that was recently awarded by Ayala Malls as the Most Promising Retailer for 2015 and by Watsons as the Most Promising New Cosmetic Brand...
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Deterring Pyramiding By Josiah Go

Many people want to have their own business but lack the capital. The Duterte government wants to push for more businesses. In fact, the new Secretary of Trade and Industry...
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The Breeze Good Experiment by Josiah Go

There was a viral video of the Breeze detergent experiment showing mothers’ reactions upon seeing their children all dirty and muddy after school. As expected, most of the moms were...
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Duterte’s New Logic by Josiah Go

The concept of Logic of Industry has taught us that in every industry, there are rules. Ignore them and you risk not becoming successful. This concept is especially popular when...
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Q&A with Profiles Asia Pacific President Malcolm Pick on Finding The Right Talent

Malcolm Pick is a certified coach and expert in IT and competency assessment, among many others. A former partner of SGV in management services (now called Accenture) for Philippine and...
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Of Loyal Customers and Hostages in the Drugstore Industry By Josiah Go

Mercury Drug, the leading drugstore chain in the Philippines has a free and transferable customer loyalty program known as Suki (regular customers) Card. Launched in 2001, a portion of the...
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