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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Trends and Predictions for 2016 and Beyond (Part 2 on How We Drink and Eat) by Josiah Go and Chiqui Escareal-Go

This is continuation of our annual consumer trends and prediction series for 2016 that started Jan. 1, 2016, where we shared some items from a list of 50 consumer trends. The...
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Spotlight: The Child Sex Abuse Movie by Josiah Go

I have decided to share what I know about an issue where silence is the norm – Child Sex Abuse. ‘Spotlight’ was one of the many movies nominated in the...
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Q&A with Author Emilio Macasaet III on Why Entrepreneurs Should Choose Their Key Accounts Strategically

Q1: Your first book on distributor management was an instant hit and even became a best-seller. You’re now launching a new book. Why on key account management? A: Many executives...
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Q&A with Spectrum Investment President Carl Dy on Leading a Sales Team

Q1: You work very hard. How did your childhood influence your work ethics today? A: I would always joke that while some of my classmates were born with a silver...
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Marketing Innovation by Josiah Go

There are many ways to create innovation – product, process and business model are the three main types. Product innovation like new Samsung phone models can help bring in revenues....
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Q&A with Union Bank President Edwin Bautista on Marketing Mindset

Q1: Back in college at De La Salle University, you were captain of the Debate Team (among other achievements) which won a national championship. When you graduated from La Salle,...
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Delighting Your Customers by Josiah Go

Stephanie Tan-Vargas or Tippi is marketing manager of Sta. Elena Properties Inc.. Besides being a mother of 4, she practices Brazilian Jiu Jitsu (BJJ) at least four times a week...
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Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was...
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Marketing Wellness by Josiah Go

Mansmith and Fielders Inc. CEO Chiqui Escareal-Go and I have spotted some key consumer trends; one of the recurring themes has been wellness. In 2014, we wrote about aging consumer...
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Q&A with Caliraya Resort President Sarah Roxas-Wage on Christian-Based Strategy

Q1: Your had a ‘trinity’ policy of ‘no smoking, no drinking and a compulsory Bible study’ in your Laguna resort. What was the insight behind this unique policy? What made...
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