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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Give Us This Day Our Daily Ride by Josiah Go

The goal of this article is to make the next administration as well as all civil servants understand one of the most fundamental marketing concept – Needs and Wants, and how voters’ choice in...
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Defensive Marketing Communications by Josiah Go

Solmux is the leading brand of cough syrup in the Philippines with its bacteria expel action feature that expels bacteria with phlegm. In 2010, Solmux was attacked by an herbal...
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Q&A with Red Crab’s Raymund Magdaluyo on Competing in the Restaurant Industry

Raymund Magdaluyo is one of the Philippines’ most successful restaurateurs. He has helped shape many seafood dining restaurant concepts (Red Crab Alimango House, ClawDaddy, Blackbeard’s Seafood Island, Crustasia, Johnny Kahuku Hawaiian...
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Marketing Lessons of the 2016 Presidential Elections by Josiah Go

The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the...
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Q&A with Fruit Magic CEO Dr. Alan Escalona on Franchising

Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise...
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Elections Over, Let’s Market Our Country By Josiah Go

Whoever you voted in the May 9 elections, it’s over except the official counting. Let’s be vigilant and not allow any cheating in whatever form by any candidate. Let’s also...
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Q&A with Cebu Pacific Air VP Marketing Candice Alabanza – Iyog on Ad & Sales Promotions

Market leader Cebu Pacific Air is not only known for having low fare services, but also very agile with their marketing communications and sales promotions. VP Marketing Candice Alabanza-Iyog selflessly...
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Fandom by Josiah Go

I encountered the term “fandom” when an Aldub fan from the noon time TV variety show Eat Bulaga warned me that they are not just fans but a fandom and they can...
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Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to...
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How To Recover Your Investment in Binary Plan by Josiah Go

I am sharing the DTI Administrative Order 8 of 2002 on the ban of pyramiding schemes. As indicated, many “pyramid sales scheme and such sales scheme have been used in...
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