Leadership means getting things done, and getting things done is about execution, so leadership is about execution.  Of course, before one can execute, one needs a clear goal, a strategy and an action plan. Whether the plan is to follow somebody else’s plan or execute one’s own, it is important to understand the links between goals, strategy, execution and leadership. […]

I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]

In this pandemic, many companies have resorted to different moves. Here are 4 I would like to demystify.  Myth #1: Cut marketing costs during a recession. Truth: Within the 3 mandates in a business recovery we have been sharing, cutting unnecessary costs to attain operational efficiency is a critical goal, but it needs to be balanced with the other two, […]

In April 2020, unemployment records showed that 17.7% or 7.3 million Filipinos were unemployed. The Trade Union Congress of the Philippines (TUCP) warned that unemployment may reach 12 million before the year ends. That estimate turned out to be conservative. The latest survey from the Social Weather Station (SWS), conducted from July 3-6, 2020, showed the estimated numbers of jobless […]

Many businesses are affected by COVID-19, but what may be more important is the lead-up to the pandemic’s challenges: the reasons some businesses have crumbled can be traced to how they may or may not have anticipated the lockdown and their response (or lack thereof) to it. In other words, business problems rising from COVID-19 might just be a symptom. The […]

Austerity Marketing is marketing to consumers who do not want to spend, such as in an economic downturn. It is the natural behavior of consumers to be a lot more conservative during a recession, but marketers still have a mandate to satisfy the changing needs of the consumers while simultaneously growing their brand profitably. The biggest myth, however, is that […]

Below is the number of annual foreign tourist arrivals in nine selected Southeast Asian countries from 2011 to 2019.     2011 2012 2013 2014 2015 2016 2017 2018 2019 1 Cambodia 2,882 3,584 4,210 4,503 4,775 5,012 5,602 6,200 6,700 2 Indonesia 7,650 8,044 8,802 9,435 10,407 11,519 14,040 15,810 16,100 3 Malaysia 24,714 25,033 25,716 27,437 25,721 26,757 […]

Metro Manila has had a backslide and is back to a modified ECQ from August 4 to 18, 2020. To be fair, at least 126 other COVID19-affected countries are also experiencing a new wave of COVID-19 infections. It is scary, as I remember that the second of the 1918 Spanish Flu’s four waves was the deadliest of them all. The […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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