I have been wanting to start a mentoring session focusing on young entrepreneurs since last year. Although COVID got in the way of original plans in the second quarter, it became a blessing in disguise as internet now allows us to do a mentoring class with participants outside Metro Manila. Features:Here are the features of my NEXTGEN mentoring class. Day: […]

I asked two students to let me know what they think of their school. One is in high school, the other in college, both are graduating. Am sharing these conversations during enrollment season, as I have shared about schools in the past, in order for parents and their children to know if they have considered all angles before deciding a […]

I recently studied 45 companies in 17 countries on how they pivoted their businesses during the COVID19 crisis, the type of pivot that is not just temporary (face mask production, etc.) but will sustain them, and in fact can become another or remain as a business, even after a lockdown. For non-essentials, to pivot was a matter of survival– to […]

In my Q&A with former Avon Philippines GM, the multi-awarded Malu Dybuncio, for Mansmith’s course in Direct Selling, she reminded me of the four stages of competency and the importance of knowing and attaining required competencies for the job to be done. Let me share the four stages of competency, formulated in the 1970’s by Noel Burch. Additional explanations are mine. Stage […]

Continuum Academy has reached a milestone of over 10,000 enrollees in less than 3 months of its premature existence. In celebration, it is offering a  special 10-day limited-time “Get 1, Give 1″ campaign until June 30, 2020. “Get 1, Give 1” entitles you to bring another person to the same course you will be enrolling in the online school. The person can be an […]

A continuum is something that keeps on going, changing slowly over time, like the continuum of the four seasons. (Source: vocabulary.com) In 2019, the excom of Mansmith and Fielders Inc. planned to launch Continuum Academy in May 2020, as one of the many ways to celebrate its 30th anniversary. What happens next is ECQ and the company suddenly had to launch 2 months ahead. Thanks […]

A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020.  All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1.     We are not going back to any […]

During and post COVID, many will likely lose their jobs or see their companies go bankrupt. It does not take a genius to figure out that two months of no revenues is about 17% of total expected revenues for the entire year. Many companies do not even make 5% return on sales, much less 17%. The smaller and newer companies […]

“Sophie’s Choice” was an American drama movie I watched in 1982. Award-winning actress Meryl Streep played Sophie, a Polish immigrant living in Brooklyn, New York with a past that haunted her.  As a prisoner at Auschwitz, she was forced to make  a most painful decision – who between her son or daughter will live or die — a tragic situation, […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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