I would like to propose to our government the following rewards for medical and health workers fighting the COVID-19 pandemic: Income tax exemption for 2020. A FREE overnight stay in a hotel with breakfast included (ceiling amount to be provided). Aside from good rest, this can also help the tourism industry get back on its feet. Massage crews to be […]

The July 3-6, 2020 national survey from Social Weather Stations (SWS) found that 20.9%, an estimated 5.2 million Filipino families, experienced involuntary hunger – hunger due to lack of food to eat – at least once in the past three months.That is roughly 23 million hungry Filipinos. I have a proposal to benefit the hungry, as well as restaurants. It […]

I just finished my first 5-session Business Acumen Zoom class for high school students where I was blessed with eight bright students from Manila, Cebu and Davao. A Buffet of Interesting Topics It is the first time I designed a buffet of business topics for a seminar, aimed to give the students a head start advantage. We discussed Tik Tok […]

Boxing as Business Story Picture this: you and your friends have saved up and paid the joining fee to operate your license as boxers. You have been practicing for your debut boxing fight, but once you enter the ring, the rules change. You can no longer use your hands versus your opponent in the first three rounds. In fact, your […]

(Talk given on July 24, 2020 during the Leadership Excellence Series in NCR of the Department of Tourism)  Recovery is all about length of time and effort needed to bounce back. Value chain also looks into the time and effort required in each stage of the process before products or services can be sold to a paying consumer. It also […]


A recession is when there are two consecutive quarters of negative economic growth, like what is happening in the Philippines today. The Trade Union Congress of the Philippines (TUCP) predicted that some 12 million Filipinos, out of 44 million in the labor force may be out of a job before year end of 2020. The number of Covid19 cases continues […]

Have you ever experienced closing down a business? Losing money to fraud?  A painful break up in a personal or professional relationship? Being involved in a major car accident? Being sexually abused as a child? Being betrayed by someone you trusted?  There are too many devastating incidents to mention, but their commonality is that they are traumatic events in one’s life that […]

Six marketing and sales experts will share the new realities of the new normal in the 2nd Mansmith Brand Summit which premiers on July 8, 2020 via the online platform of Continuum Academy, where  learning can happen “at your own time, at your own pace, in your own place”.   The Summit  entitled “New Realities in Marketing“ will still be available after premier date, in case marketers and entrepreneurs […]

Unemployment data provided by the Philippine Statistics Authority shows a record 17.7% unemployed Filipinos as of April 2020. Out of about 44 million in the labor force, that’s close to 8 million people, and May 2020 data is expected to rise further. Trade Union Congress of the Philippines, the largest labor group in the country, estimates a total of 12 […]

Law of Double Jeopardy is a term I use to describe the dilemma of many start-ups. Their product cost is typically higher versus the market leader because they do not have economies of scale yet and most also have to use lower introductory pricing for consumers to try their new products. This sets the stage for double jeopardy of lower […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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