We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President and Country Manager of agri-based Syngenta Philippines—built on […]
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Two weeks before my April 22 birthday, we put out a call for SMEs: Get the chance for a free one-on-one consulting opportunity. The mentees were chosen from applications and, with a prior company profile and their concerns sent ahead for better mentoring flow, were each given a quarter of an hour with me. Not all were able to get […]
I have finally retired as CEO of Waters Philippines. It has been a good 26 years. I remember it was Feb 1995 when we officially launched Waters Philippines in Nikko Hotel (later renamed Dusit Hotel) in Makati. It was launched after a 6-month pilot test. We became the first company in the Philippines to use network marketing for home water […]
Jayvee Badile II was recognized at the Mansmith Young Market Masters Awards (YMMA) in 2020, representing Sun Life Financial. Coming from humble beginnings as a jeepney barker, ‘takatak boy’, street peddler, house helper, firecracker maker, and vendor, Jayvee joined Sun Life as a walk-in applicant when he was just 24 years old. He became a unit manager after 10 months, […]
Neil Trinidad, currently Chief Marketing Officer of Lazada Philippines, won the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, he shares about the rapid growth of ecommerce. Neil will provide more inputs at the 12th Market Masters Conference on June 15-16, 2021. Q1: How are marketing and distribution evolving in your clients’ organizations? A1: The pandemic has accelerated the growth of […]
Innovation is a word too used and abused nowadays. Innovation refers to newness that succeeded in the marketplace, and not just in a single workplace, but in reality most companies are just playing catch-up to others and package it as innovation. This especially happens when there are issues that need addressing and companies try to solve them while calling it […]
Boozy.ph is the leading online seller of alcoholic drinks in the Philippines. Its co-founder and partner Jonathan Joson, a winner of the Mansmith Young Market Masters Awards (YMMA) in 2011 for digital marketing, shares with us his thoughts about the ecommerce and the alcoholic drinks industries The search for the 16th Mansmith YMMA is ongoing. Entry forms can be accomplished online […]
Three years ago, I wrote about the dissatisfaction of patients toward their doctors in the post “Can Doctors Be Patient Centric?” on my blog, and “Does Your Doctor Really Care About You?” in the Nov 10, 2017 issue of Inquirer. In this 2-part article series, I will discuss how understanding business models can help doctors improve patient satisfaction and increase […]
Mercato Centrale is one of the ten winners of the 1st Mansmith Innovation Awards. Multi-awarded entrepreneur and host RJ Ledesma and his team, along with their partners, popularized Mercato Centrale as a night market in BGC since 2010. It has since expanded to different areas and day market with carefully curated food tenants. Mercato Centrale is the first food market to […]
During the 2021 induction ceremony of the People Management Association of the Philippines held on January 27, I shared the details of a model that enhances the value proposition of the Human Resources department to an organization’s leadership. Why do we need to enhance it? In a quick survey among my network, I found only 3% of CEOs had a Human […]