Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]
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Mansmith and Fielders Inc. won the innovation award during the 2021 ASEAN Business Awards in a 10-country competition within the ASEAN region. While the awards is about the actions we took in response to challenges or opportunities, I am sharing with you some of my favorite articles on innovation that I have written. 1. 10 Reasons Why Market Leaders Have […]
I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference). 2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]
(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the 1st Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about innovating the product or service concept. They are Andrew Alianan, Marketing Manager of North Ridge Foods and YMMA Awardee for Export Marketing, Cherrie Atilano, Founder of AGREA and YMMA Awardee for Advocacy Marketing. and Dr. Jan De Leon, Academics & Services Director of Dr. […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about new business and growth strategies. They are Mariel Chavez, Brand Director of Procter & Gamble and YMMA Awardee for Brand Management, Kim Lato, CEO, Founder & President of Kimstore Enterprise Corporation and YMMA Awardee for Entrepreneurial Marketing, and Marvin Tiu Lim, Chief Growth and […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about trends to expect in 2022 and beyond. They are Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China. Here is a 4-point summary of what they shared. Q1: What should marketers anticipate […]
Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]
I blogged an article “Marketing Lessons For Presidential Candidates” (https://josiahgo.com/marketing-lessons-for-presidential-candidates/) a condensed version was also published by Inquirer as ‘Want to Win in the 2022 Elections?” last September 24, 2021. This is the follow up article. Some colleagues know that I wrote the 8-Point Test in Spotting Pyramiding Scams, officially adopted by the Direct Selling Association of the Philippines. I was encouraged to have […]
Roberto G Manabat is the Founder and former Chairman/CEO of KPMG R. G. Manabat & Co., a member firm of KPMG International. He was formerly a member of KPMG International’s global council, as well as the Asia-Pacific Board of KPMG International. He was also a former chairman of the Auditing & Assurance Standards Council, the auditing standard-setter in the Philippines. […]