Mansmith and Fielders Inc. won the innovation award during the 2021 ASEAN Business Awards in a 10-country competition within the ASEAN region. While the awards is about the actions we took in response to challenges or opportunities, I am sharing with you some of my favorite articles on innovation that I have written.  1. 10 Reasons Why Market Leaders Have […]

Clockwise: Backy Baquiran, Jeffrey Go, Joy Isla, Michael Tan Four senior executives were awarded for their excellence in mentorship at the 4th Mansmith Market Masters Awards. The award is the first and only mentoring recognition for senior marketers, based not on corporate performance, but on the winners’ mentoring of Mansmith Young Market Masters Awards (YMMA) recipients, the first and only […]

I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference).  2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]

(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the 1st Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]

At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about innovating the product or service concept. They are Andrew Alianan, Marketing Manager of North Ridge Foods and YMMA Awardee for Export Marketing, Cherrie Atilano, Founder of AGREA and YMMA Awardee for Advocacy Marketing. and Dr. Jan De Leon, Academics & Services Director of Dr. […]

Bea Valdes is the Owner of BEAVALDES, a design brand launched in 2004 focusing on bespoke pieces made through unique craftsmanship, often in collaboration with local artisans. She was declared a Master Innovator for Innovative Designs and Use of Creative Technology at the very first Mansmith Innovation Awards in 2021. In this interview, she shares some of her keen insights on incorporating innovation into […]

At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]

At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about new business and growth strategies. They are Mariel Chavez, Brand Director of Procter & Gamble and YMMA Awardee for Brand Management, Kim Lato, CEO, Founder & President of Kimstore Enterprise Corporation and YMMA Awardee for Entrepreneurial Marketing, and Marvin Tiu Lim, Chief Growth and […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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