2016 started as a year of bashing! I got bashed by the Aldub fans when I wrote about “The Eat Bulaga Plateau and How They Can Get Out of It (http://josiahgo.com/the-eat-bulaga-plateau-and-how-they-can-get-out-of-it/). I showed my business feature editor in Inquirer (where my articles are cross posted every Friday) how a fandom attacked me and my editor advised me that they got their own share of abuses as well. It turned out to be a rehearsal to more bashings as I wrote a few articles about the Philippine elections (please see below).
I wrote two post-election articles decoding the effective defense communication strategy of candidate Rodrigo Duterte — how his social media team responded every time someone talked negatively about Duterte. The other article is about the non-traditional political campaign of Duterte alongside the marketing lessons we can learn from the 2016 presidential elections.
Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.