I enjoyed running three batches of my Business Model class last February 2021. I never had so many batches within the same month since my first class in 2010. I conducted pre-tests and trained business model mentors from the Go Negosyo Movement on the need to expand business models to 11 building blocks from their existing 9. I also trained […]
Search Results for: selling
The highly influential book “Competitive Strategy” marks its 41st anniversary this year. This book made Harvard Professor Michael Porter the undisputed thought leader in strategy for many decades. Concepts like the 3 ways to compete (differentiation, low cost, or focus), the 5 forces of industry analysis, and the value chain became classic must-knows for anyone in business. Although some of […]
When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) in 2020 are: […]
REX Bookstore is one the major suppliers of textbooks to all the major schools in the Philippines. Celebrating their 70th year in 2020, it’s Chief Operating Officer, Don Buhain, shares with us insights about the book business. Q1: REX Book Store has preferred the school segment more than selling retail. What made you focus more on this segment? A1: For […]
A complex world during COVID-19 needs a simple series of steps: to survive, recover, grow, and thrive. Sometimes this survival is best accomplished through cooperation and collaboration with competition. Kudos to Jollibee and McDonald’s for their joint “Ingat, Angat Tayong Lahat” campaign. The two quick service restaurant (QSR) giants have similar value chains and COVID-19 has affected them the same […]
Want to know what online learning courses marketers and businesspeople enrolled in during the lockdown? Reviewing enrollees in Mansmith’s Continuum Academy showed overwhelming demand for courses geared towards starting up and growing a business. The top 4 courses are: 1. Entrepreneurship (by Josiah Go) 2. 40 Ways to Drive Business Growth (By Josiah Go) 3. […]
In my previous post, I wrote about the shocking 45.5% unemployment rate, equivalent to 27.3 million people unemployed in the Philippines as of June 2020, according to the Social Weather Station. This unprecedented level of unemployment will affect the shopping behavior of almost half the workforce. Unless the government will be willing and ready to launch consumption stimulus similar to […]
I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]