Business Model Design and Innovation: Version 2.0

I enjoyed running three batches of my Business Model class last February 2021. I never had so many batches within the same month since my first class in 2010. 

I conducted pre-tests and trained business model mentors from the Go Negosyo Movement on the need to expand business models to 11 building blocks from their existing 9. I also trained hundreds of business owners from the Department of Trade and Industry (DTI), as well as the Philippine Chamber of Commerce and Industry (PCCI) in QC, and Chinoy entrepreneurs from the Kaisa Para sa Kaunlaran. Additionally, I was able to train hospital owners and doctors belonging to the Philippine Hospital Association (PHA) and the Private Hospitals Association of the Phils Inc (PHAPI), franchise owners from the Philippine Franchising Association (PFA), HR heads from the People Management Association of the Philippines (PMAP), and most recently gave a talk to hundreds of inventors with patents from the Intellectual Property Office (IPO) about tech business models.

The 55 videos I launched in Continuum Academy last December 2020 featured business model cases from 11 industries:

  • Fila (fashion retail)
  • Cignal TV (satellite entertainment)
  • Concepcion Industrial (durables, technology and building solutions)
  • Union Bank (banking)
  • Mega (canned sardines)
  • Acrotrans (trucking)
  • Bayad (payment gateway)
  • BPI-Philam Life (bancassurance)
  • Bounty’s Chooks to Go (chicken)
  • Converge ICT (fiber)
  • Waters (water purifier direct selling)

The full seminar held through 5 live Zoom sessions featured foreign cases encompassing 14 industries:

  • Solar
  • Batteries
  • Automotive
  • Computer
  • Entertainment Streaming
  • Silicone 
  • Fashion
  • Mall
  • Fast food
  • Restaurant
  • Ice cream
  • Supermarket
  • Microlending
  • Online Food delivery

The pre-readings themselves included 5 industries:

  • Banking
  • Canned Meat
  • Mini mart
  • Advocacy
  • Entertainment 

We analyzed cases from 5 countries:

  • China
  • Israel
  • USA
  • UK
  • Philippines

The full Business Model Innovation seminar featured 5 major topics. Here is a full outline of what we covered, alongside their corresponding sub topics:

  • Day 1: Business Model Design: Avoiding Hype
    • 2 processes to improve your business model 
    • Prerequisite to investment
    • Why 10x growth is unsustainable
    • Lessons from overhyped business models
  • Day 2: Business Model Design: Understanding Fundamentals
    • Setting up your MoAT
    • Unbundling your business model
    • 2 Things to avoid in your business model
    • 3 Tests of business model soundness
  • Day 3: Strategic Drift
    • Analyzing your right to win in order to avoid strategic drift
    • Good product, bad value chain: Recognizing patterns
    • Redesigning your business model for market entry and re-entry during a pandemic
    • Redesigning your business model during a lockout
    • 11 Questions board members are expected to ask you in your business model recommendation 
  • Day 4: Digital Transformation
    • The art of disrupting the self
    • Unbundling dual brands
    • Crowdsourcing
    • Innovating the governance process
    • Beyond low hanging online
    • How to counter scale advantage digitally 
    • 11 most common mistakes while assembling your business model 
  • Day 5: Business Model Innovation Tournament
    • Redesigning your business model based on 2 major assumptions 
    • Processing of lessons 

I’d like to express my thanks for some of the positive feedback I’ve received, seen below.

“Business cases used in the discussion are up-to-date and relevant in the Philippine business setting. Josiah delivers the information in a clear and less intimidating manner.”

– Product Manager, Union Bank of the Philippines

“Honestly, everything. From the comforts of our homes & offices, no need to travel. I saw a very well designed Course. Learning utilization, from new knowledge to Insighting to Applications is great.”

– President, Asia Ceramics 

“It was an eye-opener for me that even a small business must practice or implement this kind of method in its simplest way.”

– President, Jacamed Pharma

“Very organized, very clear and the videos were concise. Not boring. Overall, I’m impressed with the videos. Subject matter content was tackled very extensively that I learned a lot of understanding on the different levers of a biz model.”

– President, Foodservice, Leslie

* * *

JOSIAH GO is the course designer of the 55-video Business Model Course available at, the first in the Philippines and in Asia. He will be conducting his 5th run of Business Model Design and Innovation: Version 2.0 on August 3, 10, 17, 24 & 31, 2:00PM – 4:30PM. Please email for inquiries.

You can find the full details of the course and enroll at, or email us for further inquiries at and ask for Mancom group discount. 

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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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