Dr. Charles Go (Go Sing Tian), my late father, used to share many Chinese values to me. Some of which are: 1. Kao Pwe (relationship/networking) 2. Sin Yong (credit worthiness) 3. Shieng Ta Chi Po (be one step ahead) 4. Ham Ham (be gracious and give way) They are useful in business. In fact, he used to share business lessons in the dinner […]
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I have recently been invited to give a talk to school owners and principals on “How to Market Your School” and part of my talk was about the “Certified Marketing Teacher” (CMT) program, one of the advocacies of Mansmith and Fielders Inc. (Full disclosure: I am Chairman.) After the said session, many requested if I can help and share the same to […]
I get lots of new ideas by reading, by traveling, by attending events, by observing, by conversing with others, by attending seminars and conferences, among others. I specially like to attend conferences as you get to listen to different perspectives of various speakers and network with like-minded individuals. The last training I attended was the TechLearn Conference in New Orleans […]
People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that […]
DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair. Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The […]
My family arrived at Michelin-starred restaurant, Jay Fai, in Bangkok half an hour before our appointed time of 2:30 PM on July 16, 2019, a Tuesday. The reservation was made two months prior through The Peninsula Bangkok and we were sixth on the list. There were already several dozens of people signing up for the queue when we arrived. They […]
Matt Pardinas won the Mansmith Young Market Masters Award (YMMA) in 2014 when he was the head of marketing and sales of Rags2Riches, a for-profit social enterprise. He decided to join marketing training firm Mansmith and Fielders, Inc. in 2017 as Project Chair of the Mansmith Young Market Masters Awards (YMMA), the first YMMA winner to head the project, and […]
Carmen’s Best is a well-loved, high quality, premium-priced ice cream in the Philippines. CEO Paco Magsaysay, who received the Agora Awards for Entrepreneurship in 2018, shares with us how he packaged the marketing mix of Carmen’s Best to come up with a product that boasts an eager and loyal following. Q1: What made you launch another ice cream brand in […]
Josiah Go’s Commencement Speech at Chiang Kai Shek College April 27, 2019 Dr. Dory Poa, members of the board of trustees, members of the alumni association, members of the academic community, parents, graduates, ladies and gentlemen, good morning! I am honored to be invited as your speaker for your college graduation. I studied in this school for 7 years, from […]
Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020. In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from training and consulting to an advocacy-based company, emphasizing Mansmith’s role in “helping marketing and sales teams soar”. Thus was born the Mansmith 4I’s – – information, ideas, inspiration and infrastructure, […]