Business Model Video Course Launched

Like my team, when I decided the final price of the 55 4k-quality videos in my new Business Model Course, most of my guests were surprised at the unique pricing scheme. Instead of US$1995, it is priced at the same level of a good book: US$30 for the duration of 2020, since it is the 30th anniversary of Mansmith and Fielders Inc. It also comes with free attendance to the 1st Business Model Conference on Jan 19-20, 2021, the first in the Philippines and in Asia, as well as free membership to the 1st Business Model Online Community based in the country. After a year in production, I praise God that it is finally out. Since it was interrupted with 6 months of no shooting due to COVID precautions, I wonder if people will recognize I lost 18 pounds since the beginning of lockdown in March 2020. 

Big thanks to the Department of Trade and Industry (DTI) Secretary Ramon Lopez and Go Negosyo Founder and Presidential Adviser for Entrepreneurship Joey Concepcion. The DTI and Go Negosyo endorsed this deep dive video learning module, a first in the Philippines, a first in Asia. Big thanks as well to Ronald Mascarinas, President of Bounty Agro and Chooks to Go, whose company performance was so good their profit was 63% higher in the first half versus last year despite the lockdown. Ronald was my guest speaker in the video series and talked about the need to support Nationalism. 

Jojo Ajero, COO of HardHat Asia sent me a congratulatory note: “Your biz model framework is great and you’re right, it’s more complete than Strategyzer’s Biz Model Map. I used Strategyzer for so long but I always felt that it lacked critical parts so I merged it with Prof. BJ Fogg’s Behavior Model, Clayton Christensen’s Innovation Model (JTBD & Job Drivers), Ko Floor’s Retail Brand Strategy (For Retail obviously), etc. I’ve done a lot of projects using this combination to great success. Now, with your framework, it’s all on one page. Congrats again and warm regards!”

I spent the afternoon of my launch mentoring the mentors of Go Negosyo with the 11 building blocks of a business model, and had another two batches of mentees the next day

Flor Tarriela, PNB chair and a Go Negosyo mentor, commented: “I totally agree with you. The Philippines should have its own models and not just copy western ideas. Wash Sycip always advised us this too especially. Congratulations!! You’ll put the Philippines on the map.”

What can you expect from our Business Model Course? 10 market leading companies from diverse industries shared their business models using the Mansmith Business Model Map. A sample video of the 11 building blocks, featuring Mega Sardines, can be viewed in the “Business Model Channel” of YouTube here:

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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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