Samuel Po is President and CEO of JS Unitrade, makers of EQ baby diapers, adult incontinence care (Caress, Secure, Hy-Pants), Charmee feminine protection, Nursy wipes, and paper towels (Kitchenmate, Tidy). He is also the founder of Marco Polo Hotel Ortigas, plus other companies. In this interview, he shares about growth strategy amidst crisis. In a rare public speaking appearance, Mr […]
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I used to be the youngest in many things – – youngest national president of the Philippine Marketing Association (then) at age 28, youngest bestselling marketing author at age 31, youngest Agora Awardee in Marketing Education at age 32, youngest lifetime achievement awardee in marketing education at age 45. I have been extremely blessed and grateful for all of God’s gifts in my life. But […]
(From left to right: Lhullier, Mascariñas, Sazon, Uy) Four prominent Filipinos have been named Master Innovators in the 2nd annual Mansmith Innovation Awards. They are Jean Henri Lhuillier, Ronald Mascariñas, Martha Sazon and Dennis A. Uy. They will join an equally elite roster of game-changing master innovators recognized last year — Edwin Bautista (Union Bank), Kenneth Cobonpue (KennethCobonpue Collection), William […]
The year was 1992. I launched my first marketing book called “Contemporary Marketing Strategy in the Philippine Setting”. A senior colleague and reviewer, the late Professor Roger Buhay encouraged me to add “Philippine Setting”, to set the tone defining my kababayans as my target market. This was to address the non-availability of high quality marketing books with local cases. I was barely 30 years […]
The concept of generic strategy was first introduced over four decades ago – where firms can choose to either be differentiated or low cost. Differentiation will likely involve innovation, while a low-cost strategy entails high productivity to scale, or from lower wages. Many countries offering lower wages naturally choose the low-cost path of being labor intensive, becoming a factory for others […]
I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference). 2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]
Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]
Historically, winning a presidential election, like winning market leadership in the marketplace, entails a lot of mass media advertising to be top of mind. The basic idea is you convert positive thought leadership into market leadership. Early presidentiable favorites in 2016, then Vice President Jejomar Binay and Senator Grace Poe landed number four and number three, respectively in the final tally, […]
Right before one of my Advanced Marketing classes, I was struck with inspiration. As the seminar discussed the key principles of marketing, I was relating case studies I shared in another talk with an association of companies who were able to bring themselves out of crisis during the beginning of the 2020 COVID-19 pandemic. I thought of my research and […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about growing and expanding amidst crisis. They are Greg Banzon, COO and EVP of Century Pacific Food; Harvey Ong, COO of Alfamart Philippines; and Alvin So, Regional Head for ASEAN of Bayer Consumer Health. Here is a 4-point summary of what they shared. Q1: How do you spot and […]