Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

BTB Marketing, Innovation, interviews, Q&A
Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation.   Q1: Wood is perceived as a commodity. Matimco branded Matwood and is now the leader in the upscale treated wood segment. Can you share with us the insight two decades ago that led to this branding and product innovation?   A1: Back in the 90s when the imposition of a total export ban on lumber was implemented, the local market was a-washed with cheap supply of lumber mostly coming from illegal logging. It was impossible for us to compete using our legal…
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Q&A with Cisco Philippines Country Manager Louie Castaneda on BTB Marketing

Q&A with Cisco Philippines Country Manager Louie Castaneda on BTB Marketing

BTB Marketing, interviews, Q&A
Q1: Cisco is number one in 14 out of 17 product categories and a close second in the remaining 3 worldwide in the IT industry.  What directions or factors have you identified to attain this remarkable performance? Cisco is the only company with market share leadership across all industry segments that we are engaged in. That is the result of several factors and principles. First, Cisco has made it a principle to excel in every market segment.  Second, we have a diverse product portfolio that allows us to make good on this promise. We deliver our products as integrated architectures, creating a platform for long-term stability and success, for Cisco, our customers and partners. Third, Cisco’s unmatched expertise in networking technology transitions makes us uniquely positioned to help customers capture…
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