Entrepreneurs must navigate four gates to reach the “House of Prosperity”, which is the desired outcome of entrepreneurs with the promise of financial independence, personal freedom, and the realization of their deepest desires.  These gates or hurdles that entrepreneurs need to overcome to attain business success are (1) the preparation gate, (2) the marketing gate, (3) the execution gate, and […]

My 20th book!  I’m thrilled to announce the launch of Entrepreneurship: The Four-Gate Model, a groundbreaking new book co-authored with pioneering marketing anthropologist Chiqui Escareal-Go and young entrepreneur and socio-civic leader Calel Gosingtian, designed to empower entrepreneurs in the evolving post-pandemic landscape. Join us for an engaging evening of insights, networking, and celebration on October 11, 2024, at 6 PM, at the East Wing, Mid-Level […]

In 2010, we celebrated two milestones! Chiqui Escareal-Go and I wrote a book called “The WE Entrepreneur” which became a National Book Store bestseller and we also co-founded Day 8 Business Academy as the social enterprise subsidiary of Mansmith and Fielders Inc. to benefit small and medium scale enterprises (SMEs). We coined “The WE Entrepreneur” to pertain to that whose approach to entrepreneurship is “whole” […]

4

P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]

2

(Caption: Entrepreneurship book officially endorsed by DTI and Go Negosyo. Shown to the left of Josiah Go are Presidential Adviser on Entrepreneurship Joey Concepcion, DTI Secretary Ramon Lopez and co-author and Chair of Women Business Council of the Philippines Chiqui Escareal-Go) Small and medium scale enterprises (SMEs) comprise 99% of all companies in the Philippines. Over half of new businesses […]

2

Thanks to all who came to our book launch ‘Entrepreneurship: Starting a Business. Having an Innovation Mindset’ last July 12, 2018 (Thursday) at National Book Store Shangri-La Mall. The book ‘Entrepreneurship’ is actually a prequel to our 2010 book ‘The WE Entrepreneur’ where we wrote about the bigger picture of being a whole entrepreneur (WE). In this book, we broke […]

1

Euclid Cezar started Famous Belgian Waffles in 2012 and has some 450 stores in less than 5 years. Euclid shares his insights about how to start, market and grow a business. Q1: What made you start Famous Belgian Waffles? A: Back in 2010 to 2012 we saw the increasing popularity of beverage products like milk tea, buko shake, other fruit […]

Potato Corner started in 1992 as a side business of partners wanting extra income. Today, it is the undisputed leader in the french fries franchise with some 700 local stores and 145 international stores, breaking one sales record after another the last few years. Potato Corner president Jose Magsaysay Jr shares with us why and how they are encouraging entrepreneurship […]

Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various merchants. However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective.  Originally targeting end users, Zap faced resistance from merchants who felt the coalition undermined brand loyalty, as consumers redeemed points elsewhere. Responding to merchant […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives