(Original post: July 14, 2017 Updated post: Aug 23, 2017) Marawi Conflict: Imagine yourself leaving everything behind as you flee your house– deafening gunshots rattle you as you frantically try to locate all members of your family. You go out barefoot, running and walking alternately, without having eaten a meal the whole day. Finally, you and your family members have […]
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Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders) recently launched its 1st ever Sales Conference, with the theme “Close that Sale and Open Profitable Relationships”. (Standing from left to right: Mansmith Partner Emilio Macasaet III, Mansmith Group Chairman […]
Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several multi-million companies distributing various products for local and multinational brand owners. Beginning with just 4 trucks and 12 personnel, CSGT Distribution has grown to having over 180 trucks and over […]
Blockbuster vs Netflix: Blockbuster, then dominant market leader in video rental service in the United States once valued at US$8.4 billion when it was acquired by Viacom in 1994, declared bankruptcy in September 23, 2010. In 2001, its 3-year old rival, Netflix, was offered to Blockbuster for only US$50 million. When the offer was ignored, Netflix decided to raise funds […]
6 Barriers to a Launch I started promoting the book launch of “The Rainmakers: Marketing and Strategy Lessons from 25 Top CEOs” 2 weeks before May 26, 2017. I really wanted to launch within May, my 25th anniversary month as an author. I wrote down 3 launch barriers I anticipated, but another 3 emerged as the launch date came nearer […]
Today is the birthday of my better half, Chiqui Escareal-Go who always makes me “want to be a better man”. I am sharing the speech she delivered during the 13th Commencement Exercises of Malayan Colleges Laguna, May 24, 2017 at the Philippine International Convention Center, Manila. What she shared here is really how she lives her life and how she […]
Samuel L. Po is the founder and President of JS Unitrade Merchandise Inc., a market leading consumer goods company with trusted brands such as EQ Baby Diapers, Charmee Feminine Protection, Caress Incontinence Care, Secure Adult Pull-Up Pants and Nursy Baby Wipes. Entrepreneurally-savvy and exposed to business since childhood in Iloilo City, he struck out on his own after school and […]
Last May 5-6, 2017, Rex Book Store organized a seminar allowing me to help a group of marketing professors from 5 schools improve their mastery on marketing strategy. In our session on assembling value proposition, I used Safeguard, the dominant brand of germicidal soap in the Philippines, as an example and asked users of Safeguard to comment about their usage […]