Mr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with over 2,000 employees nationwide. His company won as National Finalist for Employment and Regional Finalist for Innovation category in the 2017 ASEAN Business Awards. In the same year, Yu also won as the Ernst and Young […]
Search Results for: marketing
MarkProf (www.markprof.org) is the only alumni facilitated, longest running, and free 8-day marketing training program for college students nationwide. Each year, close to 1,000 graduating student leaders with a minimum grade of 85 apply for 1 of only 25 slots. Classes start in October yearly, and are held weekly on Saturdays. MarkProfers are graded based on the quality of their […]
Reach, in the context of online marketing, allows content to be seen by different people. But reach, which is actually the number of followers or ‘unique visitors’ in a given period, is not necessarily influence. When brands tap influencers who are not actual users of the product, the credibility of the influencer and trust for the brand are affected because […]
Penshoppe was founded in 1986 and is now the flagship fashion brand of Golden ABC. It has expanded not just nationally but also internationally. Bernie Liu, Penshoppe CEO, a recent awardee of the 10th ASEAN Business Awards, shares his insights about Penshoppe’s strategy to be the most admired fashion brands company in Asia. Q1: Your vision for Penshoppe is to […]
Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books. These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]
Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid team with the management, each team respecting each other’s differences? Could this be a standard that will trigger a new meaning in the dictionary associating the people of that airlines’ […]
[highlight] [/highlight] Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association. An outstanding industry leader, she is Co-Founder and Past Chair of the Philippine Franchise Association; Past Chair of […]
Social media marketing is a part of digital marketing, where more and more marketing budgets are being shifted from traditional tri-media (TV/radio/print) to its advantage. In fact, some major advertisers have started reassessing their return of investment (ROI) in using movies or TV celebrities, where millions were spent in exchange for their pulling power. Some personalities have accepted too many […]
It’s marketing plan season once again and it is good to remind marketers that contrary to popular belief, when consumers make a buying choice, they do not decide based on marketing mix alone (product, place, promo, price) but on many other factors i.e., cultural (culture, sub-culture, social class), social (reference groups, roles and status, family), personal (age and life cycle […]
Vicky Abad brings with her 27 years of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. She is now Chief Client Officer for the Insights group of Kantar Philippines where she leads collaboration across Kantar operating brands to bring the best of the group to clients. Q1: In […]