Benjie Yap, fresh from an industrial engineering degree from De La Salle University, started in Unilever PH’s factory team and later its R&D department before becoming Marketing Director of Home Care and 5 years later as Managing Director of Foods. He was later assigned in Unilever Thailand and returned to the Philippines to assume the role as Vice President for […]
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I used to drink shark fin soup. But my wife and I stopped going to shark fin restaurants or consuming shark fin soup after we learned what sharks had to go through before a bowl of shark fin soup is served to humans. 8 Reasons Why We Should Say No to Shark Fin Soup: First, shark fins have low nutritional […]
Q1: Your family was in the department store business in Avenida before you entered the fishing vessel business, what made you venture into this kind of business and in south Zamboanga? A: It was during those visits to my then girlfriend now my wife’s house in Navotas that I was able to look at their deep sea fishing business. They […]
I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]
(Speech delivered during the wedding reception of Ron Gabriel Gabunada and Tricia Gosingtian, the author’s only daughter last Jan. 15, 2017) Thank you to all our guests who spent time with us in Manila Cathedral as well as in Conrad Hotel. I was asked to give a speech to the newlyweds. Of course… they also know I would like to […]
The Department of Trade and Industry (DTI) under the new president Rodrigo Duterte and Secretary Ramon Lopez defined its overall mission as alleviating poverty and uplifting the quality of life of all Filipinos. This will be done through sustainable economic growth that generates more income opportunities through employment and entrepreneurship. Secretary Lopez, a champion of SMEs for the last eleven […]
I am honored to be able to have Q&As with captains of different industries. They made time and unselfishly shared their insights in order for others to benefit and learn from those information. I am eternally grateful and commit to continue doing Q&As with more thought leaders in 2017. Thanks so much to Philippine Daily Inquirer, Philippines no. 1 broadsheet, […]
My top article in 2016 is a blog exclusive feature on Philippines’ youngest U.S. dollar billionaire Edgar “Injap” Sia where he shared with me his graduation speech delivered at the University of San Agustin. This article was, in turn, shared by the readers reinforcing the increasing acceptance of entrepreneurs as rock stars and modern day heroes. Injap also topped my […]
Profiting from customer dissatisfaction is one of the worst ways to create profit for a business. It goes against the concept of a compelling value proposition where pain points of target customers are identified and addressed. Satisfaction of needs and wants should be prioritized to continue to be relevant as a brand. The emotional connection is often lost when buyers […]
Harvard and IMD-trained Ric Abadesco is senior consultant of Corporate Achievers Institute (Coach). He was formerly SVP of San Miguel Corporation and Organizational Effectiveness and Total Quality Manager of Exxon Chemical (USA). He shares his insights about the importance of creating a company vision. Q1 : Why should a company create a vision? A: A company needs a vision: 1) […]