Thanks for your continued support! I successfully launched my 18th book “The Mavericks: How 35 Award-Winning Marketing Rockstars Think, Strategize and Execute” last May and is now a National Book Store bestseller. I am not planning to launch another book until 2020 but I have been seriously weighing options which of the five themes should I prioritize for my 19th […]
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Tiffany Batungbacal is the Assistant Vice President of Primer Group, a conglomerate with presence in 13 countries. She manages the multi-concept stores R.O.X. and Grind, as well as mono brands under the adventure portfolio of the Primer Group of Companies in the Philippines that includes The North Face, Columbia, Salomon, Quiksilver, Roxy, and DC, among others. A Mansmith Young Market […]
Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons […]
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won’t be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and […]
Yvette Pardo-Orbeta is the Chair of Wendy’s in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers. Q1: What are the top 5 issues often taken for granted by neophyte franchisers? A1: […]
My family arrived at Michelin-starred restaurant, Jay Fai, in Bangkok half an hour before our appointed time of 2:30 PM on July 16, 2019, a Tuesday. The reservation was made two months prior through The Peninsula Bangkok and we were sixth on the list. There were already several dozens of people signing up for the queue when we arrived. They […]
Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation. Q1: Wood is perceived as a commodity. Matimco branded Matwood and is […]
Loreann Villanueva is the Director for Strategy and Insights of McDonald’s Philippines. She was formerly the Business Unit Head of GSK in the Philippines and Global Marketing Manager of GSK based in Belgium. A Mansmith Young Market Masters Awards (YMMA) winner of 2010, she shares about the importance of insights in this interview and will share more marketing tips in […]
My special thanks to People Management Association of the Philippines (PMAP) President Gerry Plana and Vice President Lin Mukhi for inviting me to speak about Strategy and Execution in their CEO – CHRO Collaboration Forum last March 8, 2019. In the said forum, I proposed that the HR manager should take on the role of […]
Sonny Catacutan is a seasoned marketing and business development professional. He leads Cargill’s animal nutrition business in the Philippines as its Managing Director. The business, which continues to bring some of the most trusted brands of animal feeds and premixes, continue to grow their innovative portfolio to provide swine, poultry, and aqua feed, along with premix solutions. For more than […]