Continuum Academy Inc., the online learning subsidiary of Mansmith and Fielders Inc., was launched last March 19, 2020 with its maiden offering, a free course on “Marketing During Corona Virus”. Over three thousand marketers and entrepreneurs were in attendance despite having only a two day-notice. While going into online digital learning was already in the pipeline of Mansmith as one […]
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Metro Manila is in week three of the community quarantine that took effect last March 15, 2020, which eventually included the whole of Luzon, in hopes to contain the corona virus, or as many call it- “to flatten the curve.” Other parts of the Philippines has since followed suit. As we hope for fast recovery and normalcy in all aspects […]
Ramonito “Monching” Tampos is the President and Managing Director of Merck Inc., a German science and technology company operating in the Philippines. He started work while in high school as a janitor of Radiowealth Finance for six months in Cebu. His first stint in the pharmaceutical industry was as a casual medical representative of a local pharma company, moved to […]
Chris Lim is the President of U-Franchise and Chief Executive Officer of Francorp Philippines, the largest franchise brokerage company and franchise consulting company in the Philippines, respectively. Chris won the 2019 Agora Awards for entrepreneurship (medium-scale). In this Q&A, he gives a guideline of the factors to consider before recommending franchisors and franchisees to sign a deal together. Q1: When […]
I have recently been invited to give a talk to school owners and principals on “How to Market Your School” and part of my talk was about the “Certified Marketing Teacher” (CMT) program, one of the advocacies of Mansmith and Fielders Inc. (Full disclosure: I am Chairman.) After the said session, many requested if I can help and share the same to […]
Previously, I wrote about the three tests of value proposition — relevance test, uniqueness test, and believability test. In this article, I will add a dimension that may affect consumers adopting your value proposition. They are called barriers and they come in many forms, such as price that is too high, lack of access, no time, no skills, or even negative attitude of consumers. Let me cite why […]
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
I am honored to have Q&As with captains and marketing rock stars of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) […]
Arlyn Mendoza started as Country Manager of Hershey’s Philippines on August 1, 2019. Prior to this, she was Sales Head of General Nutrifoods Philippines, National Sales Manager of Asia Brewery – Pascual Foods, among other companies. With the help of bestselling author Emilio Macasaet III, she has designed a route-to-market model that presents both economic and relational mechanisms with the […]
Chito Medina Cue Jr. is the general manager of Puratos in the Philippines. Puratos operates in over 100 countries with over 70 subsidiaries worldwide. In this interview, he shares with us Puratos’ continuing research on “Taste Tomorrow”, the largest global research on bakery, patisserie and chocolate. Q1: Puratos has been doing the “Taste Tomorrow” research since 2011. What new trends […]