Happy New Year.
My top marketing article in 2018 was a warning about binary-type pyramiding. My top 10 marketing articles (according to the number of readers) are:
1. Beware of Binary-Type Pyramiding
2. Crazy Rich Asians: Decoding the Gambits of Eleanor and Rachel
The Chicken Game Theory of ‘Crazy Rich Asians’
3. Lessons From Injap Sia, The Master Strategist
4. Who Would Have Thought? (My first graduation talk to senior high school students)
5. How Supermarkets Can Survive The Online Future
6. The Transforming Role of Brand Managers
7. Best Practices in Creative Thinking and Sensemaking
8. Purpose: The 8th P of Marketing
9. 4 Gates of Entrepreneurship
10. Marketing Lessons From Four Award-Winning Entrepreneurs
