In 2010, we celebrated two milestones! Chiqui Escareal-Go and I wrote a book called “The WE Entrepreneur” which became a National Book Store bestseller and we also co-founded Day 8 Business Academy as the social enterprise subsidiary of Mansmith and Fielders Inc. to benefit small and medium scale enterprises (SMEs). We coined “The WE Entrepreneur” to pertain to that whose approach to entrepreneurship is “whole” […]
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I actually started doing sales training even before Mansmith and Fielders Inc. was founded in 1990. Three years as a working student and three years doing FMCG brand marketing work at RFM after graduation prepared me for the work of an entrepreneur. One of the operations I started running as a start-up was a direct sales company. That new venture […]
Metro Manila has had a backslide and is back to a modified ECQ from August 4 to 18, 2020. To be fair, at least 126 other COVID19-affected countries are also experiencing a new wave of COVID-19 infections. It is scary, as I remember that the second of the 1918 Spanish Flu’s four waves was the deadliest of them all. The […]
A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020. All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1. We are not going back to any […]
P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]
Chris Lim is the President of U-Franchise and Chief Executive Officer of Francorp Philippines, the largest franchise brokerage company and franchise consulting company in the Philippines, respectively. Chris won the 2019 Agora Awards for entrepreneurship (medium-scale). In this Q&A, he gives a guideline of the factors to consider before recommending franchisors and franchisees to sign a deal together. Q1: When […]
Previously, I wrote about the three tests of value proposition — relevance test, uniqueness test, and believability test. In this article, I will add a dimension that may affect consumers adopting your value proposition. They are called barriers and they come in many forms, such as price that is too high, lack of access, no time, no skills, or even negative attitude of consumers. Let me cite why […]
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
I am honored to have Q&As with captains and marketing rock stars of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) […]
Arlyn Mendoza started as Country Manager of Hershey’s Philippines on August 1, 2019. Prior to this, she was Sales Head of General Nutrifoods Philippines, National Sales Manager of Asia Brewery – Pascual Foods, among other companies. With the help of bestselling author Emilio Macasaet III, she has designed a route-to-market model that presents both economic and relational mechanisms with the […]