Two weeks before my April 22 birthday, we put out a call for SMEs: Get the chance for a free one-on-one consulting opportunity. The mentees were chosen from applications and, with a prior company profile and their concerns sent ahead for better mentoring flow, were each given a quarter of an hour with me. Not all were able to get […]
Search Results for: Brand Purpose
from left (Johnlu Koa, Jet Parma, Aleli Arcilla, John Rubio, Harvey Ong, Greg Banzon, Neil Trinidad, Alvin So, Ana Aboitiz-Delgado, Dr. Nicco Tan, Steven Tan, Kakam Gabunada) The global pandemic has jabbed a wrench into many organizations’ plans, making the future seem unknown. But as new consumer trends begin to emerge and more leaders are now able to combine hard […]
Neil Trinidad, currently Chief Marketing Officer of Lazada Philippines, won the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, he shares about the rapid growth of ecommerce. Neil will provide more inputs at the 12th Market Masters Conference on June 15-16, 2021. Q1: How are marketing and distribution evolving in your clients’ organizations? A1: The pandemic has accelerated the growth of […]
When your strategy and business model are no longer relevant because changes in the external environment are faster than change in your organization, you are in strategic drift. The risk to incumbent market players is that a new market leader may emerge and take market share away from you, since they have been better prepared at anticipating any changes in consumer […]
From left to right (1st row): Bautista, Cobonpue, Lim, Valdes, and Chan. 2nd row: Chong, Evangelista, Ilao, Ledesma, and Palencia. On March 3 and 4, 2021, Mansmith and Fielders, Inc. held the very first Mansmith Innovation Awards and Summit. A dual conference and awarding ceremony, the event recognized the top 10 Filipino innovators for their significant contributions to innovation in […]
Internationally renowned furniture designer Kenneth Cobonpue is one of the ten winners of the 1st Mansmith Innovation Awards. In this interview, we asked Kenneth (who was described by Time Magazine as “Rattan’s First Virtuoso”), about his creative process and why many companies want his name on the door. Mr. Cobonpue will be speaking at the 1st Mansmith Innovation Summit and Awards […]
Mega Global is the market leader in canned sardines in the Philippines. It is one of the ten winners of the 1st Mansmith Innovation Awards, and the first in business model innovation. In this interview, Mega Global’s president, William Tiu Lim, shares with us why they had to pay attention to the entire value chain of the company, starting from […]
Alfamart is a joint venture between the SM Group and Indonesia’s Alfamart, a company with over 16,000 stores in Indonesia. Alfamart in the Philippines recently reached a milestone of over 1,000 stores in the country last November 2020, while the COVID-19 pandemic was ongoing. Its Chief Operating Officer, Harvey Ong, shares the company’s business model and why strategy is about […]
Francisco Lapid is the Chairman of SPAC Information Technology (IT-SPAC), an Information Technology and Human Resource provider celebrating its 15th year. Along with Entrepreneurs Jorge Wieneke, Zarah Juan and Dr. Anton Mari Lim, and honorary winners Secretary Ramon Lopez and Presidential Adviser Joey Concepcion, Pax Lapid is part of the first batch winners of The WE Awards for Purposeful Entrepreneurship […]
Two weeks before our CEO Market Masters Conference was to be held last March 2020, we had to reschedule the conference for the safety of the marketing community. It is now scheduled on Nov 16-20, 2020, 2-4pm featuring 17 CEOs with official endorsement and support from 21 major organizations. Good thing we rescheduled, a few days after, a lockdown was declared […]