The world is witnessing a shift in power dynamics, and the question on everyone’s mind is: Can China successfully position itself as the next global leader? China’s rise appears unstoppable, yet the nation faces the monumental challenge of shaping its identity on the world stage. This task is not just about economic might or military strength—China must also project its […]
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Simplicio “Jun” Umali Jr. is the President and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position for the past 25 years. Under his leadership, Gardenia has become the dominant market leader in the bread category in retail stores and a household name in the Philippines, maintaining strong customer loyalty despite competitors offering lower prices. […]
As we wrap up another exciting year, I want to take a moment to reflect and celebrate the incredible insights shared by some of the most inspiring marketers and businesspeople of our time. In this Top 10 Q&A, we’ve gathered the thoughts, strategies, and personal stories of leaders who have not only transformed industries but also left a lasting legacy for […]
In business, I have always embraced a competitive spirit. I don’t just play to avoid losing; I play to win. This mindset reflects my philosophy: “Better Than Before, Better Than Others, Better Than Expected.” I first articulated this in my debut book, Contemporary Marketing Strategy in the Philippine Setting (1992). Fast forward to today, this philosophy continues to guide me, even in book launches. […]
Chef Cza Jagto-Sevilla is the Founder and CEO of Avocadoria, a chain of retail kiosks selling value-added avocado products such as salads, cakes, desserts like ice cream, and shakes that appeal to both avocado lovers and health-conscious consumers. In this interview, Chef Cza, who recently won the 2024 Mansmith Young Market Masters Awards (YMMA), shares with us her approach to […]
As I look back on ten years of blogging, it’s more than just the posts I’ve written or the audience I’ve built—it’s about the people and moments that have shaped the journey. And if I’m to be honest, the spark for this adventure came from someone truly extraordinary: my only daughter, Tricia Gosingtian. Tricia, a trailblazer in the blogosphere and a […]
Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various merchants. However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end users, Zap faced resistance from merchants who felt the coalition undermined brand loyalty, as consumers redeemed points elsewhere. Responding to merchant […]
USHER is the only Filipino-made Structural Health Monitoring (SHM) System, developed through an R&D collaboration project involving DOST, PCIEERD, DPWH, and MAPUA. In this interview, we asked Dr. Aldrine Uy, Usher President and CEO, and an enterprise innovation winner of the 4th Mansmith Innovation Awards, about technology innovation. Q1: For the benefit of the readers, can you briefly tell us […]
Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the President of Kantar Philippines and the Managing Director of its Insights Division for 15 years. In September 2024, he will begin his new role as President of Centre Medicale Internationale, the premier outpatient clinic […]
Asher Lu, Sales Director of Procter and Gamble Philippines, has been honored as part of the inaugural batch of winners of the Mansmith Sales Masters Awards, the industry’s first sales awards. In this interview, Asher shares insights into how he became a growth champion, turnaround specialist, people leader, future shaper, and new venture builder. Q1: Can you tell us about […]