Ryan K Cruz is the Founder and CEO of Nippon Hasha, composed of Ramen Yushoken and Mendokoro Ramenba, food establishments that have been attracting long lines of quality-conscious customers. Ryan spoke in the 5th Entrep Summit organized by Day 8 Business Academy, and Mansmith and Fielders Inc. about facing adversities during Covid-19 and how they emerged stronger afterwards. His talk, along […]
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Esports is a competitive gaming industry where gamers play in organized, multiplayer matches. It is a relatively new industry. In this interview, Ronald Robinson Robins, Founder and CEO of esports pioneer Mineski Global, the largest esports organization in Southeast Asia, shares with us the latest about the esports industry. Q1: How big is esports? What was the tipping point that […]
Market driving strategy is about tapping new markets – – the unserved and the underserved markets. This is in contrast to market driven strategy which focuses and caters to the served or existing market. In this article, we apply market driving strategy to the death care industry by citing cases happening in different countries. In Daejeon, South Korea, Coffin Academy […]
There have been broad and dynamic marketing and industry shifts that have continuously defined or redesigned business landscapes. It is incumbent upon all marketers to keep adding new lenses, in my case, growing from sales and marketing, to blue ocean strategy and innovation, to entrepreneurship and business model. Being open to constant change and being aware of obsolescence if one […]
(First row from left: Patron, Santos, Suarez, Vega, Chua, Corrales, Encarnacion. Second row from left: Gerodias, Nacpil, Co, Tiu, Keh, Valencia, Evardone) Advocacy-based Mansmith and Fielders Inc. revealed the 14 winners for the 17th Mansmith Young Market Masters Awards (YMMA) 2022. The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]
Henry Aguda is the Chairman of the Board of UBx Philippines, the fintech venture studio of Union Bank of the Philippines. The Bank’s industry leadership in banking innovation and effective digital transformation is furthered by UBx. Branded as UnionBank to the power of X, UBx was incorporated in 2018 to make financial services natural, open and accessible to all, through […]
(Note: This Q&A was originally featured on March 27, 2015 with update provided on April 29, 2022) Cebuana Lhuillier is in the Guinness World Record as the largest chain of pawnshops in the world with some 3000 outlets, bigger than many banks combined, serving mostly – the ordinary “unbanked” population. Its president and CEO, Jean Henri Lhuillier was a recipient […]
Steve Sy is the Founder and CEO of Great Deals E-Commerce Corporation, a pioneer and currently the Philippines’ largest provider of end-to-end ecommerce solutions to over 300 of the biggest manufacturers and country distributors in the Philippines. Great Deals was recently ranked by Inquirer and Statista as the fastest growing company in the Philippines, and by Financial Times as the […]
The concept of generic strategy was first introduced over four decades ago – where firms can choose to either be differentiated or low cost. Differentiation will likely involve innovation, while a low-cost strategy entails high productivity to scale, or from lower wages. Many countries offering lower wages naturally choose the low-cost path of being labor intensive, becoming a factory for others […]