Q1: You and your husband inherited six Hortaleza Vaciador stores from your in-laws and renamed it HBC. It now has over 200 retail stores. What was the trigger that made you change the company name? A: Since we inherited the stores and my husband’s other siblings also got their own numbers, there is a need to differentiate it in two […]
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Q1: Retailing appliances has many pain points where customers go through a process of information search, face-to-face inquiry, product demo, delivery and after sales. How is Abenson addressing customer irritants and annoyances? At ABENSON, our mission is to bring the ‘Good Life’ to every Filipino Home. In our 45 year history we have seen how differently our customers’ priorities have […]
I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]
Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the President of Kantar Philippines and the Managing Director of its Insights Division for 15 years. In September 2024, he will begin his new role as President of Centre Medicale Internationale, the premier outpatient clinic […]
Asher Lu, Sales Director of Procter and Gamble Philippines, has been honored as part of the inaugural batch of winners of the Mansmith Sales Masters Awards, the industry’s first sales awards. In this interview, Asher shares insights into how he became a growth champion, turnaround specialist, people leader, future shaper, and new venture builder. Q1: Can you tell us about […]
Subtraction Effect The subtraction effect is a phenomenon where people perceive the removal of a feature or option as having a more significant impact than its addition. For example, consider fast food chains that used to provide sauce for their chicken but saw a drop in customer satisfaction ratings when they started charging for extra sauce. As a result, they […]
Growing up Protestant, my postgraduate studies led me to a Catholic theology school. Professors openly acknowledged the flaws of some of the early Popes, paving the way for the 15th-century Protestant Reformation initiated by Martin Luther. This article isn’t about religion; its references to religion are merely contextual. Luther, a bold Catholic priest, defied conventions, facing excommunication and heretic status. […]
In celebrating Chinese New Year, the careful choice and presentation of food go beyond just taste; it’s like an art that weaves together meanings of prosperity, happiness, and good fortune. Chinese traditions put a lot of importance on what certain foods symbolize, believing that eating them can bring positive things into your life. The auspicious meanings associated with these foods […]
(Winners of the 3rd Mansmith Innovation Awards proudly holding their Imao-sculptured trophies, pictured from left to right: RR Chua of Immuni Global, Dr. Aris Alip of CARD MRI, SEC Chairman Emilio Aquino, Jimmy Thai of Primer, Edward Lee of COL Financial, and Auke Idzenga of AIDFI. They are joined by co-founders Josiah Go and Chiqui Escareal-Go, along with UnionBank CEO Edwin Bautista, a master innovator winner from the first batch.) In business, shaking things up often […]
Dr. Aris Alip is the visionary behind CARD Mutually Reinforcing Institutions (CARD MRI), the largest micro lender to the underprivileged in the Philippines. It boasts of a customer base exceeding 9 million and an impressive collection rate of 99.17%. CARD MRI’s low-interest loans, predominantly aimed at women, play a pivotal role in poverty alleviation and the empowerment of women. Dr. Aris […]