Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]
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Carlo Endaya is the Vice President and General Manager for the Domestic Tuna Business of Century Pacific, more popularly known for their Century Tuna products. He won the Mansmith Young Market Masters Awards (YMMA) in 2009. In this interview, he shares his passion for marketing and sustainability. Q1: What is the most pressing sustainability challenge facing the Tuna industry today, […]
Kristine Venturina is the Director for Shopper Marketing and Insighting of Unilab. She was a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2015. Here, she shares her experience in shopper marketing. Q1: What are some of the biggest challenges you’ve faced as a shopper marketer, and how have you overcome them? A1: In shopper marketing like in […]
Dorothy Dee-Ching is Jollibee Philippines’ Head of Marketing. She won the Mansmith Young Market Masters Awards (YMMA) in 2016. She shares her insights about spotting marketing talent in this interview. Q1: In your decades of handling managerial talents, especially in marketing, how do you know you have chosen the right marketing talent? Are there traits you watch out for at […]
Advocacy-based marketing training and consulting company, Mansmith and Fielders Inc., has bestowed a 5-year P33-million scholarship grant that aims to train 4,000 marketing professors and teachers across the Philippines. By enhancing their skills and knowledge through marketing training courses, these educators will be better equipped to deliver relevant, up-to-date and practical marketing education to their students. The ripple effect of […]
J. Patrick Cua is the Managing Director for Philippines, Vietnam and Myanmar of NIQ, the world’s leading consumer intelligence company for retailers and consumer goods manufacturers. With operations in over 100 countries, NIQ provides its clients with information and insights on consumer buying behavior. In this interview, he shares their research about marketing during high inflation times. Q1: What impact does […]
I live by the quote of Abigail Adams who said “Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.” Being an educator compels and propels me to be a constant learner. As such, I love attending business conferences that cover the latest trends, and feature the best minds who share both […]
Christine Fajardo is the head of communications and engagement of Novartis in the Philippines and the Asia Aspiring Innovative Medicines Cluster. Novartis is the world’s second largest drug company. Prior to Novartis, she was SVP for strategic marketing & corporate affairs of St. Luke’s Medical Center. Christine is also the Chairperson of the Swiss Chamber of Commerce of the Philippines […]
Helping entrepreneurs with their marketing challenges has been both a rewarding and enlightening experience for mentors and consultants. It is humbling to be privy to many personal and professional obstacles encountered by entrepreneurs, most of which I had personally experienced when I was starting and growing my own business. I try to find as much time to engage with as many people […]
On its 5th year, the Mansmith Market Masters Awards (MMMA) once again honors outstanding senior marketing executives who mentored members of their teams toward both professional and personal excellence. Because of their mentorship, their mentees had become the recipients of the Mansmith Young Market Masters Awards (YMMA), which is the first and only recognition program for marketers and entrepreneurs 35 years […]