Carl Balita Review Center (CBRC) swept ten awards in the 2019 Franchise Excellence Awards given by the Philippine Franchise Association. This includes two Hall of Fame Awards as Most Outstanding Filipino Franchise and Best in Marketing. It is also an ISO 9001 2015 QMS certified company, the first and only in the industry. It is also awarded a Superbrand seal. […]
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Author’s note: I wanted to honor God on my 500th blog entry so here is a reflection on the story of my life and what He had made me into. My grandfather criticized me for always being speechless. You transformed me as the most awarded business educator-speaker in the Philippines! My high school teacher undermined me and thought that La […]
Taipan John Gokongwei passed away last Nov. 9, 2019. I have been studying his life and following his companies, decoding a pattern where he had courageously been launching many industry’s firsts — lessons many marketers and entrepreneurs can learn from. Most marketers practice market-driven strategies, i.e., satisfying customers to gain market shares. John Gokongwei, on the other hand practiced market-driving […]
People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that […]
Many companies, especially multinationals, like to talk about innovation. There are even some who include innovation as part of their core values; others even have innovation managers. Innovation has two elements – novelty in the industry and commercial success. In other words, it’s about creating new value that benefits your intended market. Here are six anomalies that companies may […]
About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity […]
North Ridge Foods exports, distributes, and promotes Filipino fast-moving consumer goods (FMCG) in North America. Exclusively distributing for companies and brands that include San Miguel Purefoods, Nagaraya, Barrio Fiesta, Unilever, Lemon Square, NutriAsia, Boy Bawang, Saranggani Bay, WOW Mani, SABA Seafood, and Goldilocks, among many others, the company creates an international presence for Filipino brands while giving Filipino and Asian […]
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you […]
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won’t be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and […]
Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation. Q1: Wood is perceived as a commodity. Matimco branded Matwood and is […]