Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]

A business model is a document that outlines how a company creates, captures, and delivers value to its customers and consumers in line with its vision. This concise one-page document can replace a lengthy 100-page business plan. Think of a business model as a way to see the big picture of how your business is designed. To help create a […]

Business Model Map of a Low-Cost Carrier (Decoded by Josiah Go) Let’s begin by examining a scenario where superb marketing is coupled with an insufficient business model during the entry of budget airlines into the industry Case 1: Philippine Airlines (PAL) smartly offered different classes – first, business, and economy – to suit various travelers’ needs. PAL also emphasized their sterling […]

Ronald Mascariñas is the President and CEO of Bounty Agro Ventures. Aside from launching Chooks-to-Go and Uling Roasters, now the dominant cooked chicken brands in the Philippines with over 2,000 take-out stores, Bounty has launched HeiHei, Chooks! dine-in restaurant, and made their products available through an omnichannel strategy. He and his team innovated on Bounty’s business model from being a poultry […]

(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas)  It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020.  Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating.  Jojo Liao is CEO of CoreProc, an IT company […]

In March 2020, the Enhanced Community Quarantine encompassed Metro Manila and neighboring cities, then expanded. Many companies were unable to operate despite good products. The constraints many businesses face below tell us many businesses did not have system thinking in place when designing their business. Those limited to existing customers had to fight with competition to retain declining numbers: a target market issue. […]

I enjoyed running three batches of my Business Model class last February 2021. I never had so many batches within the same month since my first class in 2010.  I conducted pre-tests and trained business model mentors from the Go Negosyo Movement on the need to expand business models to 11 building blocks from their existing 9. I also trained […]

When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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