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Q1: Hyundai Philippines is a latecomer in the Philippine automotive industry and is now in the top three, this in spite of some out of stocks situations. Please share what were the strategies you successfully adopted to attain accelerated growth? First, we prepared by understanding the market.  And I do not mean churning out very complicated insights about the market, […]

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Q1: When you started Summit Media in 1995, your glossy, higher priced magazines became the new industry standard.  What was your insight behind the new concept or what inspired you to tackle something different? Did you have a back up plan if it had not succeeded? In 1995, when we launched Preview, our first title, the magazine industry was dominated […]

Q1: What made you decide to enter the competitive retail market for petroleum? The deregulation of the oil industry along with the Asian Financial crisis in 1997, was the catalyst in our decision to enter the competitive retail market for petroleum. Q2: What advantages are you banking on that will make consumers switch to SEAOIL when competition is nearby? Oil […]

Q1: You have many followers and are branded as Manila’s top fashion blogger. What inspired you to start blogging while you were still a student? Blogging came to me early on. In high school, I created a private blog that was only viewable by my closest friends so I could practice my love for graphic design and computers by creating […]

Q1: Acer is among the top 5 PC brands internationally. What made you the leading brand in the PC market in the Philippines? Acer Philippines thanks its business and industry partners for all the support in making the brand number one in the country today (based on IDC reports). Other success factors include: a strong dedicated team, good products at […]

I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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