My top 10 Q&A blog posts for 2015 according to the number of readers are: Q&A with Double Dragon Chairman Edgar Sia II on Competitive Advantage https://josiahgo.com/qa-with-double-dragon-chairman-edgar-sia-ii-on-competitive-advantage/ Q&A with Gretchen Ho on Winning and Inspiring Others to Win https://josiahgo.com/qa-with-gretchen-ho-on-winning-and-inspiring/ Q&A with Author Emilio Macasaet III on Managing Distributors https://josiahgo.com/qa-with-author-emilio-macasaet-iii-on-managing-distributors/ Q&A with Sun Life Philippines CEO Riza Mantaring on Turning Around […]

I had the pleasure of interviewing 4 groups of people in 2015. They are listed according to number of readers below. Q&A w/ YMMA winners Candice Alabanza, Lester Estrada, Cristina Lao & Alan Supnet on Hiring Fresh Graduates for Brand Marketing Work https://josiahgo.com/qa-on-hiring-fresh-graduates-for-brand-marketing-work/ Q&A with Direct Selling Association of the Philippines (DSAP) Officers on Understanding Pyramiding Scams https://josiahgo.com/qa-with-direct-selling-association-of-the-philippines-dsap-officers-on-understanding-pyramiding-scams/ Q&A with […]

Thanks to Inquirer columnist Henry Ong for inviting me to speak at last year’s Failing Forward Conference. I could not say no to Henry, thus, had to rush from the sales rally of Waters Philippines to Meralco Theater in Ortigas. Many people think I have always been excellent in what I have been doing, like I was a born leader, […]

(Reprinted with permission from Inquirer. The article originally appeared in Dr. Ned Roberto’s column Marketing Rx on Nov. 20, 2015) Last Friday’s column (November 13, 2015) ended with my promise that I will invite a teacher but who was first a successful entrepreneur so we can learn from his experience. I invited and he has graciously accepted. So here’s my […]

East West Seeds is the market leader with some 80% of the market in vegetable seeds in the Philippines. It wanted to grow knowing that the per capita consumption of vegetables in the Philippines is only half (39 kilograms) of the World Health Organization’s 80 kilograms annual consumption recommendation. Compared to other Asian countries, this is way below Vietnam’s 54 […]

Many products have a low market penetration rate, typically in single-digit or in low double digits. With this comes the question on whether marketers are focusing their activities on the minority of the market or whether they have the right marketing mix and business model in the first place to attract a much wider audience. There is a big difference […]


The Aldub phenomenon has attracted many new viewers to the 36-year old noontime TV show Eat Bulaga since July 2015. Kantar Media Philippines shared that viewers nearly doubled from 2.5 million households last July to at least 4.8 million last September 26, 2015, excluding out-of-home and out-of-country viewing. Aldub is short for Alden Richards and Maine Mendoza, the latter better […]

Every year, I would give a talk about Market-Driving Strategies to outstanding graduating student leaders attending the MarkProf’s annual Marketing Leadership Bootcamp. For application, participants were asked to decode the market creation strategies of a product of their choice, using the Market-Driving Strategies framework, concept, tools and templates introduced by Mansmith and Fielders. Despite being young with practicum as their […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


Send this to a friend