Imagine you are the biggest in your industry — you can be a bank, a car rental firm, a supermarket, a bookstore, a drug store, a pawnshop or any retail store format for that matter. Then, a newcomer entered the market and disrupted what you have been dominating for a long time. Your brick and mortar retail branch network, which […]
Articles
A new market has emerged following the Marcos burial. Market segmentation is the partitioning of people in a market who may patronize a product or service to satisfy a need given a specific situation. Key words are people, situation, product and need. In the 2016 Philippine presidential elections for instance, President Rody Duterte used his achievements as Davao Mayor and […]
One of my proudest moments is when I am called the “father of Tricia Gosingtian”. That she is my daughter, still comes as a surprise for many people since we have different surnames (read till the end to find out how this came about). And it is always fun for me when people do get the connection. Yes, I am […]
Since June 30, 2016, General Ronald “Bato” Dela Rosa has been spearheading what President Duterte called a war against illegal drugs. Then, he was unexpectedly seen in Las Vegas watching Pacquiao – Vargas fight on November 6, 2016. Not that he got a free travel gift from Senator Manny Pacquiao to fly and watch the fight for free, which many […]
Some people take too much time thinking about what to do that they almost always end up not doing anything. That’s what we call analysis paralysis. By the time they are done with data gathering and analysis, the opportunity may have been exploited or pre-empted by others and they will no longer be able to take advantage of opportunities. What […]
Not long ago, I asked my businessmen-friends why they think companies like Philippine Air Lines (PAL) did not create their own low cost carrier (LCC) before the entry of Cebu Pacific Air. Or even Mercury Drug before the entry of The Generics Pharmacy (now TGP). Or banks before the entry of Bayad Center catering initially to the unbanked customers. Was […]
My youngest son Calel Gosingtian had the opportunity to work at a Four Seasons Hotel in Jacksonhole, Wyoming, which is the no. 1 ski resort in North America. Four Seasons Resorts and Residences is the only 5-star, AAA 5-diamond hotel in Jacksonhole. It is a hotel known to choose personality and attitude over experience, and then turning them to into […]
This is continuation of our annual consumer trends and prediction series for 2016 that started early 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
Many people aspire to have personal freedom and financial independence or want to be an entrepreneur but do not have huge capital. The route is typically via trading (buy and sell), opening a small neighborhood store or eatery, getting a franchise kiosk, or becoming a multi-level marketing (MLM) distributor. MLM, also known as network marketing, is a modern direct sales […]
HOW WE RELATE TO OTHERS In our first trends article of 2016, we shared our first prediction on how we relate to others – Renewed Patriotism, where the mainstream and social media have played roles in awakening the Filipinos’ sense of history via the hashtag #ItsmorefuninthePhilippines and the movies Bonifacio and Heneral Luna. Below is the complete list of how […]