Santiago was supposed to visit Mrs. Cindy, a nice businesswoman nearing 60 years old, in her office in Quezon City at 2pm. Mrs. Cindy cut short her birthday blow out with her high school friends in order to be present in her office by 2pm. Without any prior warning, Santiago was late for 20 minutes and gave no apology. Sweating […]

The 12th Mansmith Young Market Masters Awards (YMMA) was held last Feb. 2, 2017 at RCBC Theater in Makati. Judging from the entries and speeches of past awardees, the Mansmith YMMA is now the most sought after recognition for young marketers, 35 years old and below. There is no other recognition in the Philippines similar to the Mansmith YMMA. While […]

2016 started as a year of bashing! I got bashed by the Aldub fans when I wrote about “The Eat Bulaga Plateau and How They Can Get Out of It (https://josiahgo.com/the-eat-bulaga-plateau-and-how-they-can-get-out-of-it/). I showed my business feature editor in Inquirer (where my articles are cross posted every Friday) how a fandom attacked me and my editor advised me that they got […]

I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]


(Speech delivered during the wedding reception of Ron Gabriel Gabunada and Tricia Gosingtian, the author’s only daughter last Jan. 15, 2017) Thank you to all our guests who spent time with us in Manila Cathedral as well as in Conrad Hotel. I was asked to give a speech to the newlyweds. Of course… they also know I would like to […]

Since the year 2000, I have been mentoring business owners regularly via Day 8 Business Academy, the social enterprise arm of Mansmith and Fielders Inc. dedicated to the micro, small and medium enterprises. One of the most often mistakes they make is supply side thinking. Supply side thinking is the opposite of demand side thinking or being customer centric. Ask […]


I got so many “Happy New Year” in person, via email, via sms, and via social media. I am sure you got many as well. Today, in the opening sales leaders meeting of Waters Philippines, I shared what is behind each of the three words and what it means when the three words “Happy New Year” are combined. The first […]

I am honored to be able to have Q&As with captains of different industries. They made time and unselfishly shared their insights in order for others to benefit and learn from those information. I am eternally grateful and commit to continue doing Q&As with more thought leaders in 2017. Thanks so much to Philippine Daily Inquirer, Philippines no. 1 broadsheet, […]

My top article in 2016 is a blog exclusive feature on Philippines’ youngest U.S. dollar billionaire Edgar “Injap” Sia where he shared with me his graduation speech delivered at the University of San Agustin. This article was, in turn, shared by the readers reinforcing the increasing acceptance of entrepreneurs as rock stars and modern day heroes. Injap also topped my […]

Profiting from customer dissatisfaction is one of the worst ways to create profit for a business. It goes against the concept of a compelling value proposition where pain points of target customers are identified and addressed. Satisfaction of needs and wants should be prioritized to continue to be relevant as a brand. The emotional connection is often lost when buyers […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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