The concept of Logic of Industry has taught us that in every industry, there are rules. Ignore them and you risk not becoming successful. This concept is especially popular when senior executives mentor younger people on how to succeed in an industry. Many share so-called success formulas, but in reality, these are only indicators. If these so-called formulas would be […]
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Mercury Drug, the leading drugstore chain in the Philippines has a free and transferable customer loyalty program known as Suki (regular customers) Card. Launched in 2001, a portion of the amount spent is stored in the customer’s Suki Card for them to buy products in the ‘future’. Ms. Cora Lim, a top executive of Mercury Drug described the Suki Card […]
Most government services are monopoly in nature and some of the ways to provide greater customer satisfaction are usually as follows: A) Adopt customer satisfaction ratings from customers (not just supervisors) as basis for performance evaluation, merit increase, promotion and retention; B) Hire amiable people with proactive service attitude; C) Appoint a leader to champion a customer-centric mindset; and D) […]
For our annual outing in 2016, the staff of Mansmith and Fielders Inc. have chosen to go to Las Casas Filipinas de Acuzar in Bagac, Bataan. (Photo credit Tessa Gayanes) Initially, I wondered why they have chosen to travel over three hours from Manila as I did not have the time to read about our destination prior to visiting […]
Stripe allows web developers to embed a web payment service in about five minutes, making it as easy as embedding a YouTube video. Founded by two Irish college dropouts, brothers Patrick and John Collison, who have since moved to Silicon Valley, their early investors include the founders of a competing company, PayPal, Peter Thiel and Elon Musk. Stripe is disrupting […]
Waters Philippines is market leader in home water purifiers in the Philippines. Launched in 1995 as the first consumer durable network marketing company in the Philippines, it struggled in the initial years with the need to educate sellers on the difference between network marketing (also known as MLM or multi-level marketing) versus illegal pyramiding, as well as the culture difference between a […]
When Chiqui and I became a couple back in college in the 80s, Chinese-Filipino relationships were not the norm due to perceived cultural differences. Chiqui is a Filipino and I am Chinese-Filipino, something that might not matter now as much as it did then. We have been together for over 30 years and maybe our example of a relationship originally […]
The goal of this article is to make the next administration as well as all civil servants understand one of the most fundamental marketing concept – Needs and Wants, and how voters’ choice in the National Capital Region (NCR) was shaped by opposition and how doing a good job felt by the ordinary people can influence the outcome of the next elections. In this case, I […]
Solmux is the leading brand of cough syrup in the Philippines with its bacteria expel action feature that expels bacteria with phlegm. In 2010, Solmux was attacked by an herbal brand which highlighted its non-chemical, no allergy, no side-effects benefit promising cough of children can be gone in three days using formulation from natural lagundi leaves. The sales of Solmux […]
The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the hostilities. Criticism on the shortcomings of the Aquino presidency came initially from vice president Jejomar Binay, who resigned from the cabinet of President Benigno Aquino III on June 22, 2015 […]